Martin Fourchier

IN BRIEF Emotional Storytelling – Learn from brands like Heineken on harnessing emotional triggers. Safe Spaces – Examine how less […]

IN SHORT Leverage customer reviews across various platforms Add reviews on landing pages for increased trust Incorporate reviews in marketing

IN BRIEF Conduct Research: Understand market trends and customer preferences. Define Goals: Establish clear business objectives that align with your

IN BRIEF Monitor your social footprint to stay informed. Engage with audience feedback and respond promptly. Utilize social media for

IN BRIEF Utilize Google Analytics to assess website performance. Analyze metrics: page views, bounce rates, and conversion rates. Gain insights

IN BRIEF Credibility: Establishing trust and a positive reputation. Recognition: Making your business recognizable among competitors. Value: Increasing the perceived

AT A GLANCE Graphic design enhances the visual appeal of marketing efforts. It plays a crucial role in establishing a

IN BRIEF Define your purpose to guide your design choices. Select a harmonious color palette that reflects your brand. Choose

IN BRIEF Optimize images to reduce size and improve load speed. Limit the number of HTTP requests. Utilize browser caching

IN BRIEF Enhance user experience by simplifying navigation. Utilize eye-catching CTA buttons for better engagement. Create high-quality content to attract