Marketing Right Now – a free e-book

Marketing Right Now is available as a PDF e-book. Detailed information is provided on the critical marketing actions that will ensure a successful business start-up and strong sales growth.

Although it is a relatively short book, it covers all the essential marketing principles and practices you need to get maximum ‘bang for the buck’. SMM will be happy to assist you in getting the best value for your marketing efforts by applying these methods.

SMM Articles Archive

This White Paper and Newsletter Collection includes many articles on Internet Marketing and related issues, which were published up to July 2008. Since then, articles are now published on the SMM blogs. The articles in this Archive are maintained in their original format since many visitors continue to read these. Gradually some of the most viewed will be converted.

White Papers

• Winning Marketing Plans are Client-centric

  Focus on your market niche and adopt a customer-centric view of the market place. – Pick of the Month – Strategis Canada, March 2000

• Search Engine Optimization (SEO) Key

  Search Engine traffic to websites is an important contributor to the prospective leads who find the company’s websites. Search Engine Optimization must be thorough and detailed to maximize the traffic.

• Getting Leads And Selling

  The Internet brings much more powerful communication tools but tougher competition. It empowers buyers to be more in control of whom they choose to see and how they wish to purchase. An effective marketing and selling organization will plan, operate and monitor results to succeed in this more challenging environment.

The Most Recent Newsletters

• #63 – The NUB Of Getting More Internet Sales
• #62 – SEO Those Descriptions
• #61 – Customer Service, New Marketing In The Internet Age
• #60 – Do You Have An Internet Mindset?
• #59 – Blogs, Flogs, Plogs and Slogs
• #58 – SEO ++ PPC For More Sales

Others With High Visitor Traffic

• #57 – News Feeds Boost Website Traffic
• #56 – Your Website Needs A Blog
• #55 – Microsoft Brands
• #54 – Online Stores and SEO (Search Engine Optimization)
• #53 – Newsletter Or Blog – Which Works Better?
• #49 – Boost Your Website Traffic – Forget Que Sera Sera
• #48 – Small Is Beautiful Websites
• #47 – Overcoming Cold Calling Resistance
• #41 – Internet Marketing Boosts Direct Selling
• #40 – SWOT That Company Name
• #35 – Who’s Naughty, Who’s Nice .. Google Christmas 2003
• #27- More Marketing? Oh, to be more like Schwartz’s world famous smoked meat deli
• #22 – How to Think Better
• #12 – Windows – 3 for outstanding performance
• #7 – Some wise words from Michael Porter

Some Long Term Favourites

• #52 – Do Product Catalogues Belong On Web Sites?
• #51 – Riding The Internet Tidal Wave
• #45 – Search Engine Optimization, Montreal, 2005
• #44 – Business Blogging Now
• #42 – The NUB Of Your Internet Marketing Strategy
• #39 – Is Your Website “Unsafe At Any Speed”?
• #38 – Internet Marketing Is In – Trade Shows Are Out?
• #19 – For More Sales, Should Your Domain Name Be Monday
• #14 – Faster is Better
• #13 – 7 habits of a truly customer-centric company
• #5 – Six Important Words