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ResourcesInternet Marketing Resources
Over the years, SMM has assembled important information on business strategy, Internet marketing and growing sales. The best of these documents are to be found here in this 'Library'. There are also over 60 newsletters that have been produced since 2000. These can be found in the Newsletter Collection.
Glossary of Internet Marketing - English > French
This Glossary is based on Le grand dictionnaire terminologique wherever possible. This provides the recommended translations in Quebec, Canada.
White Papers
Marketing Right Now
MRN was a series of articles, which appeared on the Cre8asite Forums blog, Cre8tive Flow. It now is available as an e-book. Detailed information is provided on the essential marketing actions that will ensure a successful business start-up and strong sales growth.Websites - BC or SF?
Choosing the right website to support your business is a complex decision. Many business owners need help in making this decision since many websites turn out to be very ineffective in generating sales.Marketing Strategy
Developing the right marketing strategy is an essential prerequisite to any investment of effort or cash in Internet marketing or a website. A mentor or coach brings important extra perspectives to the strategy development process.Winning Marketing Plans are Client-centric
describes the key principle of the SMM approach to setting marketing strategy - focus on your market niche and adopt a customer-centric view of the market place. - Pick of the Month - Strategis Canada, March 2000Website Planning
A website can be a powerful selling force if clearly defined objectives have been set and all operating parameters have been fully determined. This includes Search Engine Visibility, Usability and Credibility. These issues must be resolved in the planning stage. Trying to graft them later on to a website will prove ineffective. Accordingly a detailed specification must be the basis for the web designer's work.Choosing The Right Business Website Designer - The Bottom Line
Vancouver, Montreal and Toronto are all rich with talented web designers. However some are not fully aware of how websites must be constructed to be selling effective. The detailed website specification produced in the website planning phase will ensure all factors are handled correctly. The web designer must nevertheless be on top of the complexities of modern website design.Website Ten Commandments
Ten essential rules for Selling Effective Websites. Unfortunately many websites suffer from errors that can render them ineffective or even damaging in their effect on clients. Newsletter 33 - "Ten Problems That Will Destroy Your Website's Selling Effectiveness" gives more details.Search Engine Optimization (SEO) Key
Search Engine traffic to websites should be an important contributor to the prospective leads who find the company's websites. Search Engine Optimization must be thorough and detailed to maximize the traffic.Website High Performance Tune-Up
A 12-Step Program to get maximum sales growth from your website Much can be learned from the way websites perform. An ongoing program to continually tune the website can significantly multiply the sales growth performance.Getting Leads And Selling
Although the Internet brings much more powerful communication tools, it also brings tougher competition and empowers buyers to be more in control of whom they choose to see and how they wish to purchase. An effective marketing and selling organization will plan, operate and monitor results to succeed in this more challenging environment.Fast Companies
Reprint of a talk given in 1999 by Bill Taylor, one of the co-founders of the magazine, Fast Company - no longer available from Fast Company and reproduced here by permission. It deals with the critical nature of time and provided a basis for Newsletters 14 - Faster is Better and 15 - Time is Critical
