Issue - Why your web site doesn't deliver customers the way you thought
it would -
Some little known facts
extraordinary issue is a follow-up to Newsletter 8. From some readers'
reactions, it is clear that there is a fundamental lack of knowledge about
the way the Internet works. This can make your website much less effective
than it should be.
People searching on the Internet use Search Engines
people are familiar with search engines for exploring the World Wide Web.
Some have been around since the beginning such as Yahoo, Altavista and
Excite and are still going strong. Each one develops its own databases.
Since they use different methods, each includes a minor fraction of all
the web sites and each has some that the others don't. Some people use
what are called meta-search engines, which use a combination of several
search engines to compensate. Metacrawler is a good example of such a
Search Engines may share information
search engines have spiders that continuously explore the web looking
for new websites. You can also register your site with some search engines,
which may speed up how quickly you get into their database. There is a
considerable amount of data transfer among the various search engines.
In some cases, you can register with one search engine and you will automatically
be transferred into another search engine's database. For example, registering
with HotBot automatically registers you in Inktomi (which you cannot register
with directly). Once in Inktomi then you are automatically registered
with Canada.com. These linkages are quite complex.
Key words are used to define what the searcher is looking for
search engine will allow a searcher to enter key words or they can sometimes
enter a whole phrase to define what they are looking for. The search engine
will then look through its own database and see which websites include
the words or phrase. It then shows a list of the websites arranged by
its own logic. Sometimes this logic is not what you might wish. For example,
Google which is a very popular search engine ranks websites by the number
of other links from other sites and the importance of these other sites.
Your web page can have special Key Words attached to it in a META tag
feature, which some people use to increase the visibility of their websites,
is to attach specific key words to their sites. This is done in HTML programming
by adding a META tag to the source code for the website. It is often very
instructive to examine the source code for a competitor's site and see
what key words they are using. This may suggest why they seem to be more
visible to search engines.
Unfortunately some Search Engines disregard these META tags
search engines use different logics for evaluating sites. In general they
are all trying to get the most "natural" weighting of the site. They wish
to mimic how a human would compare and rank any two sites. They may deliberately
ignore sites, which are seeking too much attention by an excessive use
of a particular key word. Indeed some search engines such as Google and
Excite completely disregard the keywords in the META tag. Others such
as Lycos may give them a lower rating than words in the body of the page.
So what is the trick to get a high ranking on all the Search Engines?
is no trick to getting a high ranking. The key is exactly the same that
you would use if you were talking directly to your potential client. You
must very simply state how you stand out from the competition and how
you give some unique value that is not provided by the competitive offers.
How you express this in your web page will determine how the search engines
rank your page versus other pages. The precise logic mechanism of each
search engine may marginally change the order it ranks the key contenders
for a given set of key words. However if you're good, you should normally
be in the first 10 in several of the listings.
your page has the right content, then you will find that those search
engines that have spiders will eventually find you probably after 3 to
6 weeks. You can cut down this delay by a half by registering with certain
sites, but there are no guarantees.
If you wish to use this approach, SMM will be happy to work with you. Our help can be configured to meet exactly the needs you have. Our strengths, experience, creativity and practical common sense can complement those of your company. So write us a Fast Message today, , on what you're looking for.
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