Printer-Friendly - See File>Print Preview

Senior Money Memos


I am in touch with a large number of mid-sized and small businesses in the Greater Montreal Area. A comment I hear frequently is "Sales are great - we can hardly keep up with the orders. I don't need marketing at the moment." Well it's certainly a great time and all the signs are that this will continue.

However a question you should always be asking yourself is "Am I too busy?" Being busy shouldn't be a busi-ness objective. Much better business objectives are more profits, new customers, serving them well and keeping them happy.

Stephen Covey in his book "The 7 habits of highly effective people" has some useful advice. His 7th habit is "Sharpen the Saw". If you are sawing wood, you must sharpen the saw regularly. Otherwise you work very hard, you sweat profusely, but you do not cut as much wood as you should.

For a business, one way of keeping the saw sharp is to make sure the business is always focused. No energies or resources should be diverted away from your focus and that should be your market niche. Make sure that new potential customers in your chosen niche will find the company is one they prefer to do business with. Such a focus on your market niche ensures that:

  • your promotional efforts are best directed
  • your sales force concentrates on your best opportunities, and
  • your production people optimize their efficiency and cost performance by going faster along the learning curve.

By winning 5% performance improvement here, 3% performance improvement there and so on, you soon have a major impact on the bottom line. So go to it and make sure your "saw is sharp".

If you wish to 'sharpen your saw' in marketing, SMM will be happy to work with you. Our help can be configured to meet exactly the needs you have. Our strengths, experience, creativity and practical common sense can complement those of your company. So write us a Message today on what you're looking for without obligation.

Barry Welford

To subscribe enter e-mail address

Printer-Friendly - See File>Print Preview

Search the Web Search the SMM Newsletters and The Other Bloke's Blog


So do you agree or disagree? Is this message right? Is there some part of this where you have a problem? Would you have liked more information on any of the issues? Whatever your reaction, please give us your feedback. In this way, we can tune the content of future Newsletters to better meet your needs.

Go to Top
Email Marketing $19/Month!

Subscribe to our Blogs via Feedburner
BPWrap The Other Bloke's Blog

follow bwelford on Twitter Follow Me!

Reproducing This Document: Permission is granted to reproduce this Document in its entirety in an e-mail newsletter or on a web site provided that the article is reproduced as shown above, with a hyperlink to with credit in writing to SMM Internet Marketing Consultants. Please send an e-mail notification and a copy of the newsletter or link to upon reproducing the Document.

� 1998 - 2011 SMM Internet Marketing Consultants. All Rights Reserved. E:
Any unauthorized reproduction or distribution of the contents of this website may result in legal proceedings.
SMM (formerly know as SMM Strategic Marketing Montreal), 26210 72nd avenue, Langley BC, Canada V4W 1V5 T: (778) 686-9115