Website May Reveal More
What will impress your visitors
The potential buyer can so easily get information about potential suppliers from the Internet. How can we stand out from the crowd of competitors? Just as in face-to-face meetings, first impressions are very important. The potential buyer wants to get the best solution for his needs from a strong supplier, who is likely to give satisfactory service in every way.
that rapid, favourable impression, the website should deliver at least
the following information on:
The website should also confirm the other attributes, which the potential customer may be seeking. Likely this means that the website should have an uncluttered appearance with professional graphic images. The website should be easy to navigate, with only few clicks to get to whatever information you are seeking. If significant sales are made in Quebec, then a bilingual introductory or "splash" page should allow access to English or French web-pages. If any sales at all are made in Quebec, then at the very least a link should be on the Welcome page, giving access to the French pages.
What may turn your visitors off
your website may be in terms of the messages you are delivering, some
unfortunate oversights in your website may destroy that favourable impression:
You may feel that these are exaggerations yet there are many examples among current websites.
And how do you get them to find your site?
The very best way to get visitors to your site is to invite them. Send them a personalized email message or give them your business card (which should always carry your website URL). However some visitors may use a search engine to find your site. How do you make sure that the search engines will find you and will put you high in their rankings?
This is too
big a topic to cover here, but some of the simplest and most powerful
factors are often overlooked by websites which are otherwise very attractive.
Here are a few:
So how good is your website?
Unfortunately, many companies seem to have a blind-spot as they look at their website. Their website shows a picture of their company, which may turn off or at least downgrade them relative to their competition.
the key questions you might want to ask yourself about your website. Or
better still, get an outsider, for example one of your customers, to answer
them. Don't forget to mention that you want a critical review, because
you are looking for ways to improve.
If you get honest answers to these questions, then you may be in for a surprise.
For a more complete evaluation of your website as the most forceful element in your marketing strategy, why not use our free Website Evaluator. This details many of the important factors, which determine the effectiveness of your website with potential and existing customers. It provides a measure of this effectiveness.
To obtain a copy of this Excel worksheet, download it into another window (It is only 41 kb). Then have a number of people rate your website and see how their opinions compare. Check out the competitors' websites and compare your own website's ratings with their ratings..
Go try it. You'll probably find some surprises.
It is important to see your website through the eyes of someone who does not know your company well. A knowledgeable marketing coach can be a useful partner in such an exercise. This will ensure that your Website is a strong component in your Internet strategy.
If you wish to use this approach, SMM will be happy to work with you. Our help can be configured to meet exactly the needs you have. Our strengths, experience, creativity and practical common sense can complement those of your company. So write us a Fast Message today, , on what you're looking for.
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