The best way for big brands to communicate with their existing customers and with potential new customers is via social media. The dilemma for big brands is that social media are all about individuals connecting with other individuals.
The Royal Bank of Canada had the idea of connecting with people by asking them to express what they hoped to do someday. There are a number of social media they might have used. Let’s examine their possible choices and review how well they did in practice. Continue reading “The Royal Bank Of Canada and its Hashtag #someday”
This article is contributed by Jordan Mendys. Many businesses have always relied on traditional ad placement and referrals to get business. There is nothing wrong with that, because it worked, but it also has the potential of being very costly. With the advent of social media, however, there has been a surge in the use of these platforms for marketing purposes. Simply using social media can help get your name out there, and can make you successful, but if you really want to turn it up a notch, don’t rule out integrating your attempts with traditional media production. Continue reading “Combine Social and Traditional Media to Build Your Brand”