Natural marketing is more effective

history of marketing The word Marketing has been used in a variety of ways over the past 50 years.

The History of Marketing Infographic that you can access by clicking on the image to the right illustrates well the diversity of approaches that have been covered by that word. This infographic was created by Hubspot. Continue reading “Natural marketing is more effective”

Company Name Analysis using SWOT

This article first appeared in May 2004 and is here reproduced with minor revisions.

Choosing the company name is one of the most important strategic decisions in the life of a company. A SWOT analysis is used to analyze strategic decisions, particularly comparing with the competition. SWOT is an acronym for Strengths, Weaknesses, Opportunities and Threats.

Unless you do a SWOT analysis to examine your company strategy versus the competition, then you’re like the simple, trusting child walking through the dark woods and whistling to keep away the hobgoblins. Equally your company name analysis should check the SWOT implications.

Continue reading “Company Name Analysis using SWOT”