College students love to shop … online

This article is contributed by Samantha Gray

Although college students don’t have a lot of disposable income, they still love to shop. Items most purchased by twenty-something’s include food, clothing and shoes, textbooks, electronics and entertainment products.

Even though a college student’s buying power isn’t so great while in college, businesses are wise to do their best to please this consumer group from the outset. After all, a poor college student will eventually become an employed adult with a strong income stream. Continue reading “College students love to shop … online”

Social Media Marketing to Millennials: Do’s and Don’ts

This article is contributed by Angelita Williams.

Millennials are young consumers that roughly fall between the ages of 18 and 29. They’re just getting out of college (some are still in school) but one thing is certain: they have a $170 billion per year purchasing power. Thus, this age demographic really needs your attention. However, marketing to millennials can be a little tricky—they can easily get turned off by the tiniest slip up. To ensure that your efforts to market to millennials on social media sites don’t go to waste, follow these tips below. Continue reading “Social Media Marketing to Millennials: Do’s and Don’ts”