5 Ways to Use SlideShare for Your Small Business

Facebook, Twitter, Instagram, and Pinterest – these are social networks that thousands of businesses have already dominated. If you are the owner of a small business, it can be tricky to make a dent in these massive networks when you’re up against big, long-established corporations.

Take heart: remember that in the age of social media, you have equal footing with the biggest companies when it comes to reaching customers. What you need is unparalleled creativity and the right platform to leverage it. Continue reading “5 Ways to Use SlideShare for Your Small Business”

Should you drop Google Plus from your social media strategy

Do you spend enough time on social media? Are you using that time in the best possible way to get the most out of social media?

Johnny Wanamaker is supposedly the first retailer to have said that half of his advertising budget was wasted, but he did not know which half. When it comes to social media, it could well be that 90% of your budget is wasted … but which 90%. Continue reading “Should you drop Google Plus from your social media strategy”

Personal Marketing via LinkedIn

This article is contributed by Carlo Pandian.

While many businesses, professionals and freelancers have a LinkedIn profile not all of them are using LinkedIn to its full potential.  It’s an often overlooked social media and marketing tool, so if your LinkedIn profile is nothing more than a glorified resume or CV it may be worth another look. Continue reading “Personal Marketing via LinkedIn”