Should you drop Google Plus from your social media strategy

social media strategyDo you spend enough time on social media? Are you using that time in the best possible way to get the most out of social media?

Johnny Wanamaker is supposedly the first retailer to have said that half of his advertising budget was wasted, but he did not know which half. When it comes to social media, it could well be that 90% of your budget is wasted … but which 90%. Continue reading

Personal Marketing via LinkedIn

This article is contributed by Carlo Pandian.

While many businesses, professionals and freelancers have a LinkedIn profile not all of them are using LinkedIn to its full potential.  It’s an often overlooked social media and marketing tool, so if your LinkedIn profile is nothing more than a glorified resume or CV it may be worth another look. Continue reading

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