Can You Use Other Companies Brand Names In Your AdWords Advertising

legal view on brand names This article is contributed by Andrew Lolk.

Through my years working with AdWords, I’ve received quite a few requests from business owners wanting to advertise with competitor names on AdWords. My reaction to this has always been one of compliance. But I’ve only complied after carefully educating my Clients on the dangers of using a competitor’s brand (product or company name) in AdWords.

In this post, you will learn when it’s illegal to use them (it rarely is) and what I’ve been explaining to my Clients throughout the years. Continue reading “Can You Use Other Companies Brand Names In Your AdWords Advertising”

Windows Phone: A Weak Name For The Microsoft Smartphone

As I pointed out in a post on Technorati, Microsoft Smartphones Really Should Sell Better.  That also seems to be the view of the Microsoft board which reduced the bonus of the  CEO Steve Ballmer partly based on weakened smartphone sales. Continue reading “Windows Phone: A Weak Name For The Microsoft Smartphone”