Integrating Your Online and Offline Marketing Strategies

town crier spreads the good news

This article is contributed by Alastair Kane.

Rising smartphone use means consumers now have near permanent online availability. As a result, encouraging them to connect with brands online, prompted by offline marketing cues (and vice versa), should be integral to marketing strategies.

A dual-sided marketing relationship, online marketing strategies (social media campaigns, e-casts, blogs, SEO and PPC campaigns etc) and offline strategies (advertisements in newspapers, magazines, brochures, billboard campaigns, perhaps even a town crier) must integrate to present a united brand front.

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Internet Marketing Is Going Mobile Around The World

This article is by a guest contributor. South Korea, France, the United Kingdom, Canada and the United States are leading the world in Internet usage. Experts expect Internet marketing to be a huge priority in these countries and are watching these top five countries to determine the new trends in Internet marketing and online business. Continue reading “Internet Marketing Is Going Mobile Around The World”