The best way for big brands to communicate with their existing customers and with potential new customers is via social media. The dilemma for big brands is that social media are all about individuals connecting with other individuals.
The Royal Bank of Canada had the idea of connecting with people by asking them to express what they hoped to do someday. There are a number of social media they might have used. Let’s examine their possible choices and review how well they did in practice. Continue reading “The Royal Bank Of Canada and its Hashtag #someday”