Do you spend enough time on social media? Are you using that time in the best possible way to get the most out of social media?
Johnny Wanamaker is supposedly the first retailer to have said that half of his advertising budget was wasted, but he did not know which half. When it comes to social media, it could well be that 90% of your budget is wasted … but which 90%. Continue reading “Should you drop Google Plus from your social media strategy”