Focus, Focus, Focus or Zig Zag

Focus, focus, focus is a phrase I have repeated often over the years to help business people and entrepreneurs define their business strategy.  Peter Drucker coined the phrase more than fifty years ago and I still think it makes a lot of sense.  The ZigZag Principle is put forward by Rick Christiansen as an approach to starting up and growing a business successfully.  It was the sharp contrast between these two concepts that intrigued me enough to read Rick’s book. Continue reading “Focus, Focus, Focus or Zig Zag”