Focus, focus, focus is a phrase I have repeated often over the years to help business people and entrepreneurs define their business strategy. Peter Drucker coined the phrase more than fifty years ago and I still think it makes a lot of sense. The ZigZag Principle is put forward by Rick Christiansen as an approach to starting up and growing a business successfully. It was the sharp contrast between these two concepts that intrigued me enough to read Rick’s book.
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Focus, Focus, Focus or Zig Zag
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