This article is contributed by Andrew Lolk.
Through my years working with AdWords, I’ve received quite a few requests from business owners wanting to advertise with competitor names on AdWords.
My reaction to this has always been one of compliance. But I’ve only complied after carefully educating my Clients on the dangers of using a competitor’s brand (product or company name) in AdWords.
In this post, you will learn when it’s illegal to use them (it rarely is) and what I’ve been explaining to my Clients throughout the years. Continue reading “Can You Use Other Companies Brand Names In Your AdWords Advertising”
In the US, eMarketer reports
that online advertisers are tending to invest more money and time in branding advertisements than those advertisers in the same industries in the UK. Why is it that US advertisers are investing more in branding campaigns and less in direct response marketing? Continue reading “Direct Response or Branding Advertising – which works better”
The dictionary gives us two definitions of the word, reputation.
- overall quality or character as seen or judged by people in general
- a place in public esteem or regard : good name
It’s a word that’s been around since the 14th century. It’s almost synonymous now with a word we hear a great deal about. Continue reading “Reputations Are Easily Damaged”
If you wish to succeed in your chosen career, few would argue with the value of personal branding just the way the stars do it as a recent Fast Company article
Whether you love Kim Kardashian or you can’t stand her, you must acknowledge her ability to leverage media in order to create constant publicity. Whether it’s appearing on the cover of a book or simply attending church on Easter Sunday, Kardashian never fails to generate headlines.
Granted, most of us are pursuing publicity and exposure on a smaller scale, but the objective is still to create consistent exposure in order to build credibility and visibility.
Continue reading “Personal Branding Dilemmas”