Integrating Your Online and Offline Marketing Strategies

town crier spreads the good news

This article is contributed by Alastair Kane.

Rising smartphone use means consumers now have near permanent online availability. As a result, encouraging them to connect with brands online, prompted by offline marketing cues (and vice versa), should be integral to marketing strategies.

A dual-sided marketing relationship, online marketing strategies (social media campaigns, e-casts, blogs, SEO and PPC campaigns etc) and offline strategies (advertisements in newspapers, magazines, brochures, billboard campaigns, perhaps even a town crier) must integrate to present a united brand front.

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