Start Before You Feel Ready – Faster Is Better

Starting before you feel ready is a formula for success. In other words, faster is better.

James Clear has written an excellent article which is a thought-provoking read entitled “Successful People Start Before They Feel Ready”. It reflects the same sentiments that I expressed in an article written 20 years ago entitled “Faster Is Better“.

Here is how the James Clearr article starts:
In 1966, a dyslexic sixteen-year-old boy dropped out of school. With the help of a friend, he started a magazine for students and made money by selling advertisements to local businesses. With only a little bit of money to get started, he ran the operation out of the crypt inside a local church.
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Pricing Is The Last Thing The Customer Should Be Thinking About

google chromebook pixel Not surprisingly the first question everyone is asking about the Google Chromebook Pixel is Would you pay $1300 for a cloud-centric laptop? This is all about the launch of this impressive laptop that everyone is talking about. Continue reading “Pricing Is The Last Thing The Customer Should Be Thinking About”

Guessing The Future – Provocation Sparks Creativity

light bulb comes on At the start of a new year, it is almost inevitable that you will try to guess how the future will evolve.  It is also well known that forecasting is dangerous and most often wrong.  How can you guess what surprises may be ahead of you?  Perhaps the best advice is to generate as many ideas as you can so that you maximize the chance that at least one of these ideas will be close to what develops. Continue reading “Guessing The Future – Provocation Sparks Creativity”

Company Name Analysis using SWOT

This article first appeared in May 2004 and is here reproduced with minor revisions.

Choosing the company name is one of the most important strategic decisions in the life of a company. A SWOT analysis is used to analyze strategic decisions, particularly comparing with the competition. SWOT is an acronym for Strengths, Weaknesses, Opportunities and Threats.

Unless you do a SWOT analysis to examine your company strategy versus the competition, then you’re like the simple, trusting child walking through the dark woods and whistling to keep away the hobgoblins. Equally your company name analysis should check the SWOT implications.

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Direct Response or Branding Advertising – which works better

In the US, eMarketer reports that online advertisers are tending to invest more money and time in branding advertisements than those advertisers in the same industries in the UK. Why is it that US advertisers are investing more in branding campaigns and less in direct response marketing? Continue reading “Direct Response or Branding Advertising – which works better”

Adaptive Strategic Leaders – Balancing Stability and Change

The speed of change in business is accelerating and the volume of data and information that comes to leaders of organizations is increasing exponentially.  It can be overwhelming but mindlessly following a fixed strategic direction may be heading for extinction.  That is why strategic leaders must be adaptive when circumstances demand this.  They must also continue to give strong leadership to their organizations. Continue reading “Adaptive Strategic Leaders – Balancing Stability and Change”

Strategic Pruning and Harvesting – SMM Blogs For Sale is For Sale on Flippa! is For Sale on Flippa!

If you’re here to buy a SMM blog, they are on auction at Click on either of the two panels to the right to go directly to the relevant auction page. Alternatively contact Barry Welford on any questions you may have.

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Focus, Focus, Focus or Zig Zag

Focus, focus, focus is a phrase I have repeated often over the years to help business people and entrepreneurs define their business strategy.  Peter Drucker coined the phrase more than fifty years ago and I still think it makes a lot of sense.  The ZigZag Principle is put forward by Rick Christiansen as an approach to starting up and growing a business successfully.  It was the sharp contrast between these two concepts that intrigued me enough to read Rick’s book. Continue reading “Focus, Focus, Focus or Zig Zag”