This is a guest post by Ken Myers.
For the small business, promoting goods and services can be difficult at times when your budget only allows for so much spending. Although your website can offer a great deal of information, competition is great for nearly every niche. While you could spend a great deal of time and money in search engine optimization, there are other methods that could help generate interest in your business content. Continue reading
This is a guest post by Alastair Kane.
Rising smartphone use means consumers now have near permanent online availability. As a result, encouraging them to connect with brands online, prompted by offline marketing cues (and vice versa), should be integral to marketing strategies.
A dual-sided marketing relationship, online marketing strategies (social media campaigns, e-casts, blogs, SEO and PPC campaigns etc) and offline strategies (advertisements in newspapers, magazines, brochures, billboard campaigns, perhaps even a town crier) must integrate to present a united brand front. Continue reading
This article first appeared in December 2007 but its content is timeless.
People talk about customer service almost as much as they do about the weather. In both cases you might feel that not enough is being done about it. Continue reading
This is a guest post by Steven Peters.
Yelp is an online review site that allows customers to leave reviews about businesses they’ve visited. They can leave both a ranking out of five stars as well as a detailed review. There are no requirements that need to be met in order to write a review, and the site is free to use. Plus, users can write their reviews anonymously. Continue reading
This is a guest post by Travis Lee.
If you don’t know how successful Facebook can be for business marketing, you probably don’t run a business. Millions of companies – from the most recognizable brands in the world to the smallest corner stores in the smallest communities – have flocked to Facebook in hopes of harnessing some of its magic. The direct line of communication that it creates between you and your customers and potential customers is invaluable.
This is a guest post by Kay Winders.
Infographics have become very popular in the last couple of years. They offer fun and interesting new ways to present useful information for your readers, and they can help you to grow your site in a number of ways. Whether you design your own infographics (or pay someone else to design them) or you just share infographics that others have created, infographics are a powerful tool to use on your site. Continue reading
To a few, perhaps the name Pinterest is somewhat unknown. This is basically an online social media website where you can create your own online photo albums or boards. These are not your own pictures, but rather are images you may have seen as you wander around the Web. Other people can see the images you are pinning on your boards. If they like them, they may repin them to a board of their own. It’s a very simple concept but seems to be taking the world by storm. Some reasons for this are clear but there is an underlying reason which seems to have not been commented on but is much more fundamental.
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This is a guest post by Jordan Mendys.
Many businesses have always relied on traditional ad placement and referrals to get business. There is nothing wrong with that, because it worked, but it also has the potential of being very costly. With the advent of social media, however, there has been a surge in the use of these platforms for marketing purposes. Simply using social media can help get your name out there, and can make you successful, but if you really want to turn it up a notch, don’t rule out integrating your attempts with traditional media production. Continue reading
This is a guest post by Angelita Williams.
Millennials are young consumers that roughly fall between the ages of 18 and 29. They’re just getting out of college (some are still in school) but one thing is certain: they have a $170 billion per year purchasing power. Thus, this age demographic really needs your attention. However, marketing to millennials can be a little tricky—they can easily get turned off by the tiniest slip up. To ensure that your efforts to market to millennials on social media sites don’t go to waste, follow these tips below. Continue reading
This is a guest post by Carlo Pandian.
While many businesses, professionals and freelancers have a LinkedIn profile not all of them are using LinkedIn to its full potential. It’s an often overlooked social media and marketing tool, so if your LinkedIn profile is nothing more than a glorified resume or CV it may be worth another look. Continue reading
The dictionary gives us two definitions of the word, reputation.
It’s a word that’s been around since the 14th century. It’s almost synonymous now with a word we hear a great deal about. Continue reading
If you wish to succeed in your chosen career, few would argue with the value of personal branding just the way the stars do it as a recent Fast Company article suggests:
Whether you love Kim Kardashian or you can’t stand her, you must acknowledge her ability to leverage media in order to create constant publicity. Whether it’s appearing on the cover of a book or simply attending church on Easter Sunday, Kardashian never fails to generate headlines.
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Granted, most of us are pursuing publicity and exposure on a smaller scale, but the objective is still to create consistent exposure in order to build credibility and visibility.
How quickly your company phone is answered or how quickly your company responds to an e-mail message it receives may not appear to be the most exciting of topics. However it is one of the simplest ways of doing very much better than the competition. That is because most companies do not handle these simple functions well.
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