Top 7 Online Reputation Tools

If you are like me, you care about your online footprint and you are aware of how you as an individual are seen online and the ramifications this could have on your brand, your job, and even your personal relationships.

Poor PR online could cost you, lead to embarrassing situations, broken contracts and even legal consequences. In our industry, we see it every day. Continue reading “Top 7 Online Reputation Tools”

Should you drop Google Plus from your social media strategy

Do you spend enough time on social media? Are you using that time in the best possible way to get the most out of social media?

Johnny Wanamaker is supposedly the first retailer to have said that half of his advertising budget was wasted, but he did not know which half. When it comes to social media, it could well be that 90% of your budget is wasted … but which 90%. Continue reading “Should you drop Google Plus from your social media strategy”

Social Media Can be a Game Changer

social media interactionsSocial media has the power to bring people together, and it also has the power for businesses to keep in touch with customers to a degree never seen before. Sites like Facebook, Twitter, and more provide consultants and individuals the ability to share relevant information by providing links to informative articles. Continue reading “Social Media Can be a Game Changer”

The Royal Bank Of Canada and its Hashtag #someday

hashtagThe best way for big brands to communicate with their existing customers and with potential new customers is via social media. The dilemma for big brands is that social media are all about individuals connecting with other individuals.

The Royal Bank of Canada had the idea of connecting with people by asking them to express what they hoped to do someday. There are a number of social media they might have used.  Let’s examine their possible choices and review how well they did in practice. Continue reading “The Royal Bank Of Canada and its Hashtag #someday”

Quality Learning With An Online Degree

online degree
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With the growing world of technology, it can sometimes be challenging to keep up to date with the latest and greatest advancements, such as the Internet. One of the biggest things that has made a great impact in the virtual world is social media. Since social media continues to be a vital part of the online community, many have taken the opportunity to learn more about it. Many businesses have even taken advantage of social media outlets to reach out to customers and create online connections. However, you can still learn much more about social media by seeking out a social media degree. Continue reading “Quality Learning With An Online Degree”

The perils of newspaper clippings

newspaper clippings
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It is not too long ago since the only concern that celebrities might have would be how they were appearing in the newspaper headlines. If your concern was sufficiently worrying, then you could always hire a newspaper clipping service to monitor everything that appeared. With any luck, adverse comments would appear and disappear within a day. Continue reading “The perils of newspaper clippings”

Making the Most of Social Media Marketing

social media
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Social media is the marketing strategy of the digital age. Between all the various social media platforms and options, it’s easy to get caught up in the marketing possibilities and lose focus. Here are a few tips on how you can tighten up your social media marketing campaigns and get the most use out of them. Continue reading “Making the Most of Social Media Marketing”

Promoting Your Small Business for Greater Impact with Blog Carnivals

carnival This article is contributed by Ken Myers. For the small business, promoting goods and services can be difficult at times when your budget only allows for so much spending. Although your website can offer a great deal of information, competition is great for nearly every niche. While you could spend a great deal of time and money in search engine optimization, there are other methods that could help generate interest in your business content. Continue reading “Promoting Your Small Business for Greater Impact with Blog Carnivals”

Integrating Your Online and Offline Marketing Strategies

town crier spreads the good news

This article is contributed by Alastair Kane.

Rising smartphone use means consumers now have near permanent online availability. As a result, encouraging them to connect with brands online, prompted by offline marketing cues (and vice versa), should be integral to marketing strategies.

A dual-sided marketing relationship, online marketing strategies (social media campaigns, e-casts, blogs, SEO and PPC campaigns etc) and offline strategies (advertisements in newspapers, magazines, brochures, billboard campaigns, perhaps even a town crier) must integrate to present a united brand front.

Continue reading “Integrating Your Online and Offline Marketing Strategies”

Customer Service In The Twitter Age

This article first appeared in December 2007 but its content is timeless. People talk about customer service almost as much as they do about the weather. In both cases you might feel that not enough is being done about it. Continue reading “Customer Service In The Twitter Age”

Fight Negative Reviews on Yelp

This article is contributed by Steven Peters. Yelp is an online review site that allows customers to leave reviews about businesses they’ve visited. They can leave both a ranking out of five stars as well as a detailed review. There are no requirements that need to be met in order to write a review, and the site is free to use. Plus, users can write their reviews anonymously. Continue reading “Fight Negative Reviews on Yelp”

Three Simple Mistakes that Can Get Your Business Deleted from Facebook

This article is contributed by Travis Lee. If you don’t know how successful Facebook can be for business marketing, you probably don’t run a business. Millions of companies – from the most recognizable brands in the world to the smallest corner stores in the smallest communities – have flocked to Facebook in hopes of harnessing some of its magic. The direct line of communication that it creates between you and your customers and potential customers is invaluable. Continue reading “Three Simple Mistakes that Can Get Your Business Deleted from Facebook”

How Infographics Can Help You Grow Your Site

This article is contributed by Kay Winders. Infographics have become very popular in the last couple of years. They offer fun and interesting new ways to present useful information for your readers, and they can help you to grow your site in a number of ways. Whether you design your own infographics (or pay someone else to design them) or you just share infographics that others have created, infographics are a powerful tool to use on your site. Continue reading “How Infographics Can Help You Grow Your Site”

The Real Reason Why Pinterest Is Growing So Fast

To a few, perhaps the name Pinterest is somewhat unknown.  This is basically an online social media website where you can create your own online photo albums or boards.   These are not your own pictures, but rather are images you may have seen as you wander around the Web.  Other people can see the images you are pinning on your boards.  If they like them, they may repin them to a board of their own.  It’s a very simple concept but seems to be taking the world by storm.  Some reasons for this are clear but there is an underlying reason which seems to have not been commented on but is much more fundamental. Continue reading “The Real Reason Why Pinterest Is Growing So Fast”

Combine Social and Traditional Media to Build Your Brand

This article is contributed by Jordan Mendys. Many businesses have always relied on traditional ad placement and referrals to get business. There is nothing wrong with that, because it worked, but it also has the potential of being very costly. With the advent of social media, however, there has been a surge in the use of these platforms for marketing purposes. Simply using social media can help get your name out there, and can make you successful, but if you really want to turn it up a notch, don’t rule out integrating your attempts with traditional media production. Continue reading “Combine Social and Traditional Media to Build Your Brand”

Social Media Marketing to Millennials: Do’s and Don’ts

This article is contributed by Angelita Williams.

Millennials are young consumers that roughly fall between the ages of 18 and 29. They’re just getting out of college (some are still in school) but one thing is certain: they have a $170 billion per year purchasing power. Thus, this age demographic really needs your attention. However, marketing to millennials can be a little tricky—they can easily get turned off by the tiniest slip up. To ensure that your efforts to market to millennials on social media sites don’t go to waste, follow these tips below. Continue reading “Social Media Marketing to Millennials: Do’s and Don’ts”

Personal Marketing via LinkedIn

This article is contributed by Carlo Pandian.

While many businesses, professionals and freelancers have a LinkedIn profile not all of them are using LinkedIn to its full potential.  It’s an often overlooked social media and marketing tool, so if your LinkedIn profile is nothing more than a glorified resume or CV it may be worth another look. Continue reading “Personal Marketing via LinkedIn”

Reputations Are Easily Damaged

The dictionary gives us two definitions of the word, reputation.

  • overall quality or character as seen or judged by people in general
  • a place in public esteem or regard : good name

It’s a word that’s been around since the 14th century.  It’s almost synonymous now with a word we hear a great deal about. Continue reading “Reputations Are Easily Damaged”

Personal Branding Dilemmas

If you wish to succeed in your chosen career, few would argue with the value of personal branding just the way the stars do it as a recent Fast Company article suggests:
Whether you love Kim Kardashian or you can’t stand her, you must acknowledge her ability to leverage media in order to create constant publicity. Whether it’s appearing on the cover of a book or simply attending church on Easter Sunday, Kardashian never fails to generate headlines. … Granted, most of us are pursuing publicity and exposure on a smaller scale, but the objective is still to create consistent exposure in order to build credibility and visibility.
Continue reading “Personal Branding Dilemmas”

Timely Response

How quickly your company phone is answered or how quickly your company responds to an e-mail message it receives may not appear to be the most exciting of topics.  However it is one of the simplest ways of doing very much better than the competition.  That is because most companies do not handle these simple functions well. Continue reading “Timely Response”