The Royal Bank Of Canada and its Hashtag #someday

hashtagThe best way for big brands to communicate with their existing customers and with potential new customers is via social media. The dilemma for big brands is that social media are all about individuals connecting with other individuals.

The Royal Bank of Canada had the idea of connecting with people by asking them to express what they hoped to do someday. There are a number of social media they might have used.  Let’s examine their possible choices and review how well they did in practice. Continue reading “The Royal Bank Of Canada and its Hashtag #someday”

20 Qualities Your Business Coach Should Have

business coach
courtesy of Ambro via freedigitalphotos.net
Perhaps you have been convinced to choose a coach by the article on 13 Reasons Why You Need A Business Coach Now.  If you are looking for a coach, you may already have an idea of the qualities your ideal coach should have. That might well include several of those listed below.  You may well be surprised at some of the others in our list and they all deserve some serious thought.

Remember that the biggest cost to you in using a business coach is the time you will spend in working with your chosen coach and following up on their recommendations.  That time could have been used directly in generating profits or perhaps in following  some of your other life goals, like spending time with your family.  For this reason above all else, it is important to make a wise choice. Continue reading “20 Qualities Your Business Coach Should Have”

13 Reasons Why You Need A Business Coach Now

business coach
Courtesy of Drew Leavy via Flickr
Starting a business and growing it successfully is a major challenge.  That is why the majority of new ventures fail.  

Having a business coach can often be the difference between success and failure. Continue reading “13 Reasons Why You Need A Business Coach Now”

Natural marketing is more effective

history of marketing The word Marketing has been used in a variety of ways over the past 50 years.

The History of Marketing Infographic that you can access by clicking on the image to the right illustrates well the diversity of approaches that have been covered by that word. This infographic was created by Hubspot. Continue reading “Natural marketing is more effective”

Powerful Business Tips From The Top Business Role Models

This article is contributed by Evan Thomas.

learning from the pros If you are interested in business today, then there’s a good chance that that interest was initially ‘piqued’ by one of the many business ‘superstars’ that so often grace our headlines.

While business takes all sorts, there are undoubtedly some characters that have managed to rise above the rest and that have become heroes to many aspiring entrepreneurs and CEOs around the world.

Continue reading “Powerful Business Tips From The Top Business Role Models”

Texting Apps for Windows Phone 8

young text messagerThis article is contributed by Natalia David.

Text messaging has basically taken the entire phone related world by storm. In a text a person can communicate with someone through easy, singularly sent packets of data. Just within 160 characters, an entire wide array of information can be exchanged. And through all of these benefits, the chief features of texts would have to be that they are cheap and instant.

Continue reading “Texting Apps for Windows Phone 8”

The Benefits and Uses of Vinyl Banners for Business and Events

vinyl bannersThis article is contributed by Annie Harrington.

Before the advent of digital printing on vinyl, custom banners were limited to clip art style graphics and blocky letters, but these days vinyl banners look incredible. From advertising a business, to announcing a city wide event, the uses of vinyl banners are only limited by your creativity. Whether you’re considering vinyl banners for your business, or looking for an inexpensive way to say “Happy Birthday” vinyl banners are a solution you should consider. Here’s a few of the pros of vinyl banners.

Continue reading “The Benefits and Uses of Vinyl Banners for Business and Events”

Can You Use Other Companies Brand Names In Your AdWords Advertising

legal view on brand names This article is contributed by Andrew Lolk.

Through my years working with AdWords, I’ve received quite a few requests from business owners wanting to advertise with competitor names on AdWords. My reaction to this has always been one of compliance. But I’ve only complied after carefully educating my Clients on the dangers of using a competitor’s brand (product or company name) in AdWords.

In this post, you will learn when it’s illegal to use them (it rarely is) and what I’ve been explaining to my Clients throughout the years. Continue reading “Can You Use Other Companies Brand Names In Your AdWords Advertising”

Customer Service In The Twitter Age

This article first appeared in December 2007 but its content is timeless. People talk about customer service almost as much as they do about the weather. In both cases you might feel that not enough is being done about it. Continue reading “Customer Service In The Twitter Age”

Company Name Analysis using SWOT

This article first appeared in May 2004 and is here reproduced with minor revisions.

Choosing the company name is one of the most important strategic decisions in the life of a company. A SWOT analysis is used to analyze strategic decisions, particularly comparing with the competition. SWOT is an acronym for Strengths, Weaknesses, Opportunities and Threats.

Unless you do a SWOT analysis to examine your company strategy versus the competition, then you’re like the simple, trusting child walking through the dark woods and whistling to keep away the hobgoblins. Equally your company name analysis should check the SWOT implications.

Continue reading “Company Name Analysis using SWOT”

Direct Response or Branding Advertising – which works better

In the US, eMarketer reports that online advertisers are tending to invest more money and time in branding advertisements than those advertisers in the same industries in the UK. Why is it that US advertisers are investing more in branding campaigns and less in direct response marketing? Continue reading “Direct Response or Branding Advertising – which works better”

7 Habits Of A Truly Customer-Centric Selling Organization

Note that this is an updated version of a white paper that first appeared in December 2001. Over the years it has been the most read white paper of all. Although it reflects policies that one hopes most companies would now be applying, this still seems to be the exception rather than the rule.  

In March 2000, Harvey Thompson of IBM published a book, “The Customer-Centered Enterprise: How IBM and Other World-Class Companies Achieve Extraordinary Results by Putting Customers First” (McGraw-Hill).

Continue reading “7 Habits Of A Truly Customer-Centric Selling Organization”