This article is contributed by Alastair Kane.
Rising smartphone use means consumers now have near permanent online availability. As a result, encouraging them to connect with brands online, prompted by offline marketing cues (and vice versa), should be integral to marketing strategies.
A dual-sided marketing relationship, online marketing strategies (social media campaigns, e-casts, blogs, SEO and PPC campaigns etc) and offline strategies (advertisements in newspapers, magazines, brochures, billboard campaigns, perhaps even a town crier) must integrate to present a united brand front. Continue reading “Integrating Your Online and Offline Marketing Strategies”
Not surprisingly the first question everyone is asking about the Google Chromebook Pixel is Would you pay $1300 for a cloud-centric laptop?
This is all about the launch of this impressive laptop that everyone is talking about. Continue reading “Pricing Is The Last Thing The Customer Should Be Thinking About”
This article is contributed by Andrew Lolk.
Through my years working with AdWords, I’ve received quite a few requests from business owners wanting to advertise with competitor names on AdWords.
My reaction to this has always been one of compliance. But I’ve only complied after carefully educating my Clients on the dangers of using a competitor’s brand (product or company name) in AdWords.
In this post, you will learn when it’s illegal to use them (it rarely is) and what I’ve been explaining to my Clients throughout the years. Continue reading “Can You Use Other Companies Brand Names In Your AdWords Advertising”
What is the most important advice you have ever had? For me, a short sentence I heard many years ago would qualify. Peter Drucker, perhaps the wisest management consultant ever, coined the phrase shown in the image to the right almost 50 years ago. Continue reading “Help and Seeing from the Other Point of View”
This article first appeared in December 2007 but its content is timeless.
People talk about customer service almost as much as they do about the weather. In both cases you might feel that not enough is being done about it. Continue reading “Customer Service In The Twitter Age”
This article is contributed by Ruben Corbo.
For some, it can be a puzzle why certain products are displayed after the user did a couple of searches for related merchandise. Say for instance the internet user recently browsed through personal hygiene products. He or she will then be greeted with ads related to personal hygiene products after his or her search. Continue reading “Behavioral Targeting To Connect With Better Leads”
This article is contributed by Travis Lee.
If you don’t know how successful Facebook can be for business marketing, you probably don’t run a business. Millions of companies – from the most recognizable brands in the world to the smallest corner stores in the smallest communities – have flocked to Facebook in hopes of harnessing some of its magic. The direct line of communication that it creates between you and your customers and potential customers is invaluable.
Continue reading “Three Simple Mistakes that Can Get Your Business Deleted from Facebook”
This article is contributed by Kay Winders
Infographics have become very popular in the last couple of years. They offer fun and interesting new ways to present useful information for your readers, and they can help you to grow your site in a number of ways. Whether you design your own infographics (or pay someone else to design them) or you just share infographics that others have created, infographics are a powerful tool to use on your site. Continue reading “How Infographics Can Help You Grow Your Site”
This article first appeared in May 2004 and is here reproduced with minor revisions.
Choosing the company name is one of the most important strategic decisions in the life of a company. A SWOT analysis
is used to analyze strategic decisions, particularly comparing with the competition. SWOT is an acronym for Strengths, Weaknesses, Opportunities and Threats
Unless you do a SWOT analysis to examine your company strategy versus the competition, then you’re like the simple, trusting child walking through the dark woods and whistling to keep away the hobgoblins. Equally your company name analysis should check the SWOT implications. Continue reading “Company Name Analysis using SWOT”
To a few, perhaps the name Pinterest is somewhat unknown. This is basically an online social media website where you can create your own online photo albums or boards. These are not your own pictures, but rather are images you may have seen as you wander around the Web. Other people can see the images you are pinning on your boards. If they like them, they may repin them to a board of their own. It’s a very simple concept but seems to be taking the world by storm. Some reasons for this are clear but there is an underlying reason which seems to have not been commented on but is much more fundamental.
Continue reading “The Real Reason Why Pinterest Is Growing So Fast”
… at least that’s what we’re hoping. Ads can be displayed on any of the SMM blogs and there is a tab up top to explain the details. There is also an ad in the left sidebar to provide an easy way to get more information. Continue reading “Cute and Fluffy Ads Sell”
This article is by a guest contributor.
South Korea, France, the United Kingdom, Canada and the United States are leading the world in Internet usage. Experts expect Internet marketing to be a huge priority in these countries and are watching these top five countries to determine the new trends in Internet marketing and online business. Continue reading “Internet Marketing Is Going Mobile Around The World”
In the US, eMarketer reports
that online advertisers are tending to invest more money and time in branding advertisements than those advertisers in the same industries in the UK. Why is it that US advertisers are investing more in branding campaigns and less in direct response marketing? Continue reading “Direct Response or Branding Advertising – which works better”
This article is contributed by Melissa Miller.
Anyone who has dabbled in marketing even a bit knows that the ultimate goal of the marketer is to help his or her respective company thrive and appeal to its target audience. By effectively presenting the organization’s specific goals, initiatives, services and products, the marketing department will hopefully maintain and expand the business’s reach. However, like it has with so many things, the digital revolution is changing the name of the game. Continue reading “International Business Courses: An Investment Every Marketer Should Consider”
This article is contributed by Samantha Gray
Although college students don’t have a lot of disposable income, they still love to shop. Items most purchased by twenty-something’s include food, clothing and shoes, textbooks, electronics and entertainment products.
Even though a college student’s buying power isn’t so great while in college, businesses are wise to do their best to please this consumer group from the outset. After all, a poor college student will eventually become an employed adult with a strong income stream. Continue reading “College students love to shop … online”
This article is contributed by Angelita Williams.
Millennials are young consumers that roughly fall between the ages of 18 and 29. They’re just getting out of college (some are still in school) but one thing is certain: they have a $170 billion per year purchasing power. Thus, this age demographic really needs your attention. However, marketing to millennials can be a little tricky—they can easily get turned off by the tiniest slip up. To ensure that your efforts to market to millennials on social media sites don’t go to waste, follow these tips below. Continue reading “Social Media Marketing to Millennials: Do’s and Don’ts”
This article is contributed by Carlo Pandian.
While many businesses, professionals and freelancers have a LinkedIn profile not all of them are using LinkedIn to its full potential. It’s an often overlooked social media and marketing tool, so if your LinkedIn profile is nothing more than a glorified resume or CV it may be worth another look. Continue reading “Personal Marketing via LinkedIn”
The dictionary gives us two definitions of the word, reputation.
- overall quality or character as seen or judged by people in general
- a place in public esteem or regard : good name
It’s a word that’s been around since the 14th century. It’s almost synonymous now with a word we hear a great deal about. Continue reading “Reputations Are Easily Damaged”
If you wish to succeed in your chosen career, few would argue with the value of personal branding just the way the stars do it as a recent Fast Company article
Whether you love Kim Kardashian or you can’t stand her, you must acknowledge her ability to leverage media in order to create constant publicity. Whether it’s appearing on the cover of a book or simply attending church on Easter Sunday, Kardashian never fails to generate headlines.
Granted, most of us are pursuing publicity and exposure on a smaller scale, but the objective is still to create consistent exposure in order to build credibility and visibility.
Continue reading “Personal Branding Dilemmas”