How Can I Optimize My Online Company’s Conversion Rates?

website by ericIf you’ve found that online business development is your passion, it’s a good idea to pursue your entrepreneurial inclinations with knowledge. By learning how to do things like optimize your conversion rates, you can keep your Internet company going and growing. With that idea in mind, consider using some or all of the following techniques to enhance your company’s bottom line:

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Three Digital Services Your Business Should Invest In

digital business strategyIt’s no secret that the world has gone digital. However, many business owners have yet to jump on the bandwagon. And yet they should.

These days, there are hundreds of absolutely amazing digital tools and techniques that business owners can utilize to optimize efficiency, improve connectivity, and enhance their bottom line. Here are three of them: Continue reading

A New Breed Of Digital Entrepreneurs Is Taking The World By Storm

digital entrepreneurIf you have been following the course of world events, even in the most cursory and lackadaisical fashion, you are surely aware that a sea change has taken place in the way that human beings communicate with each other.

You can’t help but notice that the Internet has become the primary means of communicating with people who live halfway across the world from each other. This mode of communication is instant, and practically without cost. At no other time in history would such an amazing trend be possible.
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Growing Your Business With an Outside Marketing Firm

marketingMarketing can be a real challenge, especially when you have so many other things going on. As a business owner, there is so much that you have to do on a daily basis. Of course, you know that marketing is on that to-do list but it takes a lot of effort and time to effectively implement a marketing plan.

A lot goes into making your plan work for your company and if you do not have the time, there are a few options that you can choose from to make sure you do not miss out on the benefits that marketing can deliver for you. Continue reading

How Call Center Services Can Help a Small Business

call centerWhen you think of call centers, you may think of gigantic floors packed with cubicles, all with employees assisting clients and answering questions for a large company.

However, this is not always the case. Some call centers specialize in diversity and answer calls for a wide variety of clients. This service can assist a small business owner who needs help in several ways. Continue reading

Quality Learning With An Online Degree

online degree

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With the growing world of technology, it can sometimes be challenging to keep up to date with the latest and greatest advancements, such as the Internet. One of the biggest things that has made a great impact in the virtual world is social media. Since social media continues to be a vital part of the online community, many have taken the opportunity to learn more about it. Many businesses have even taken advantage of social media outlets to reach out to customers and create online connections. However, you can still learn much more about social media by seeking out a social media degree. Continue reading

The perils of newspaper clippings

newspaper clippings

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It is not too long ago since the only concern that celebrities might have would be how they were appearing in the newspaper headlines. If your concern was sufficiently worrying, then you could always hire a newspaper clipping service to monitor everything that appeared. With any luck, adverse comments would appear and disappear within a day. Continue reading

Managing Stress In Your Second Career

stress

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Many seniors either through necessity or by choice decide to take on a second career. For many the easiest one to tackle is to be an entrepreneur. Based on their skills and experience they can often develop a product or provide service that will stand out from the crowd. That is a core issue in deciding whether to commit to your dream. Continue reading

Making the Most of Social Media Marketing

social media

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Social media is the marketing strategy of the digital age. Between all the various social media platforms and options, it’s easy to get caught up in the marketing possibilities and lose focus. Here are a few tips on how you can tighten up your social media marketing campaigns and get the most use out of them. Continue reading

Choosing The Right Email Service

email

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The process of sending a single email may not seem complicated to the average consumer; however, business email is a completely different animal. Most companies find it advantageous to completely outsource their email marketing services to a professional third party company. Even if your business does not perform this service in house for itself, your marketing department should be aware of the subtle differences in different email marketing services in order to better direct its overall strategy. Continue reading

Ecommerce grows apace

shopping cartsIf you needed any confirmation that e-commerce is growing rapidly then a Forbes article, Amazon Grows, and Spends, provides proof. As is noted, Amazon.com Inc.’s business continues to grow rapidly as more users turn to the Web to do their shopping. Competition is also growing rapidly and Wal-Mart Vs. Amazon is perhaps the World’s Biggest E-Commerce Battle: Continue reading

The Benefits and Uses of Vinyl Banners for Business and Events

vinyl bannersThis article is contributed by Annie Harrington.

Before the advent of digital printing on vinyl, custom banners were limited to clip art style graphics and blocky letters, but these days vinyl banners look incredible. From advertising a business, to announcing a city wide event, the uses of vinyl banners are only limited by your creativity. Whether you’re considering vinyl banners for your business, or looking for an inexpensive way to say “Happy Birthday” vinyl banners are a solution you should consider. Here’s a few of the pros of vinyl banners.

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Online Shopping Can Hurt the Local Community

online shopping This article is contributed by Amanda Carlson. As the Internet develops, so does the related commercial aspect of life. Online shopping is a way that allows people to find and purchase exactly what they are looking for instead of settling for what is available locally. Although this provides a great deal of competition for shopping and a decreased cost in price, it could be doing more damage to our community than we may be realizing. Continue reading

Promoting Your Small Business for Greater Impact with Blog Carnivals

carnival This article is contributed by Ken Myers. For the small business, promoting goods and services can be difficult at times when your budget only allows for so much spending. Although your website can offer a great deal of information, competition is great for nearly every niche. While you could spend a great deal of time and money in search engine optimization, there are other methods that could help generate interest in your business content. Continue reading

Integrating Your Online and Offline Marketing Strategies

town crier spreads the good news

This article is contributed by Alastair Kane.

Rising smartphone use means consumers now have near permanent online availability. As a result, encouraging them to connect with brands online, prompted by offline marketing cues (and vice versa), should be integral to marketing strategies.

A dual-sided marketing relationship, online marketing strategies (social media campaigns, e-casts, blogs, SEO and PPC campaigns etc) and offline strategies (advertisements in newspapers, magazines, brochures, billboard campaigns, perhaps even a town crier) must integrate to present a united brand front.

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Can You Use Other Companies Brand Names In Your AdWords Advertising

legal view on brand names This article is contributed by Andrew Lolk.

Through my years working with AdWords, I’ve received quite a few requests from business owners wanting to advertise with competitor names on AdWords. My reaction to this has always been one of compliance. But I’ve only complied after carefully educating my Clients on the dangers of using a competitor’s brand (product or company name) in AdWords.

In this post, you will learn when it’s illegal to use them (it rarely is) and what I’ve been explaining to my Clients throughout the years. Continue reading
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