Gillette has long set the standard in shaving but now competitors like the Dollar Shave Club and Harry’s are cutting into their domain.
Facebook, Twitter, Instagram, and Pinterest – these are social networks that thousands of businesses have already dominated. If you are the owner of a small business, it can be tricky to make a dent in these massive networks when you’re up against big, long-established corporations.
Take heart: remember that in the age of social media, you have equal footing with the biggest companies when it comes to reaching customers. What you need is unparalleled creativity and the right platform to leverage it. Continue reading “5 Ways to Use SlideShare for Your Small Business”
Continue reading “How Can I Optimize My Online Company’s Conversion Rates?”
These days, there are hundreds of absolutely amazing digital tools and techniques that business owners can utilize to optimize efficiency, improve connectivity, and enhance their bottom line. Here are three of them: Continue reading “Three Digital Services Your Business Should Invest In”
You can’t help but notice that the Internet has become the primary means of communicating with people who live halfway across the world from each other. This mode of communication is instant, and practically without cost. At no other time in history would such an amazing trend be possible. Continue reading “A New Breed Of Digital Entrepreneurs Is Taking The World By Storm”
A lot goes into making your plan work for your company and if you do not have the time, there are a few options that you can choose from to make sure you do not miss out on the benefits that marketing can deliver for you. Continue reading “Growing Your Business With an Outside Marketing Firm”
However, this is not always the case. Some call centers specialize in diversity and answer calls for a wide variety of clients. This service can assist a small business owner who needs help in several ways. Continue reading “How Call Center Services Can Help a Small Business”
The History of Marketing Infographic that you can access by clicking on the image to the right illustrates well the diversity of approaches that have been covered by that word. This infographic was created by Hubspot. Continue reading “Natural marketing is more effective”
With the growing world of technology, it can sometimes be challenging to keep up to date with the latest and greatest advancements, such as the Internet. One of the biggest things that has made a great impact in the virtual world is social media. Since social media continues to be a vital part of the online community, many have taken the opportunity to learn more about it. Many businesses have even taken advantage of social media outlets to reach out to customers and create online connections. However, you can still learn much more about social media by seeking out a social media degree. Continue reading “Quality Learning With An Online Degree”
It is not too long ago since the only concern that celebrities might have would be how they were appearing in the newspaper headlines. If your concern was sufficiently worrying, then you could always hire a newspaper clipping service to monitor everything that appeared. With any luck, adverse comments would appear and disappear within a day. Continue reading “The perils of newspaper clippings”
Many seniors either through necessity or by choice decide to take on a second career. For many the easiest one to tackle is to be an entrepreneur. Based on their skills and experience they can often develop a product or provide service that will stand out from the crowd. That is a core issue in deciding whether to commit to your dream. Continue reading “Managing Stress In Your Second Career”
Before the advent of digital printing on vinyl, custom banners were limited to clip art style graphics and blocky letters, but these days vinyl banners look incredible. From advertising a business, to announcing a city wide event, the uses of vinyl banners are only limited by your creativity. Whether you’re considering vinyl banners for your business, or looking for an inexpensive way to say “Happy Birthday” vinyl banners are a solution you should consider. Here’s a few of the pros of vinyl banners.
Continue reading “The Benefits and Uses of Vinyl Banners for Business and Events”
This article is contributed by Alastair Kane.
Rising smartphone use means consumers now have near permanent online availability. As a result, encouraging them to connect with brands online, prompted by offline marketing cues (and vice versa), should be integral to marketing strategies.A dual-sided marketing relationship, online marketing strategies (social media campaigns, e-casts, blogs, SEO and PPC campaigns etc) and offline strategies (advertisements in newspapers, magazines, brochures, billboard campaigns, perhaps even a town crier) must integrate to present a united brand front.
Continue reading “Integrating Your Online and Offline Marketing Strategies”