Close shave – choose your razor

Gillette has long set the standard in shaving but now competitors like the Dollar Shave Club and Harry’s are cutting into their domain.

If you are not certain how to get the best close shave, then you may find the following web page instructive. It explains how to get a close shave and why more blades can help. That is the Gillette story and here is a video which explains the science behind their statement. Continue reading “Close shave – choose your razor”

The Internet, 3 billion and counting

Vint Cerf is one of the fathers of the Internet and Google’s Chief Internet Evangelist. One of his goals is to expand Internet access around the world, so that the 4 billion people (give or take) who aren’t already online can join the 3 billion who are. He’s also the recipient of the Queen Elizabeth Prize for Engineering, which celebrates the engineers responsible for innovations that benefit humanity. Continue reading “The Internet, 3 billion and counting”

The Perfect Marriage Approach To Selecting The Very Best Guest Blog Post Offers

The current best advice on getting your blog to be visible in search engines is to add high-quality content. You may find that situation a little daunting but Matt Cutts has now confirmed Google’s view on guest blogging. In his video response, Matt encourages “high quality” posting and identifies a high quality guest post as content “coming from someone who writes really well and has something to say.”

This advice has been widely circulated so that now we have a problem of ’embarrass de richesse’, or in other words an embarrassing surplus of riches. In this post you will find a method of selecting the very best posts from the many guest author requests you may be receiving. Continue reading “The Perfect Marriage Approach To Selecting The Very Best Guest Blog Post Offers”

Three Power Tips For Gmail Ninjas

ninja If like me you are a Gmail enthusiast, you are probably finding it can improve your productivity considerably.  A recent article by PCmag offers some Best Practices for Gmail in order to to Get Organized.  The article is a good rundown on the use of labels but does not offer much that is new.  Nevertheless its advice that most email messages should be archived in the abundant storage space that Gmail provides rather than being deleted is excellent. Continue reading “Three Power Tips For Gmail Ninjas”

Company Name Analysis using SWOT

This article first appeared in May 2004 and is here reproduced with minor revisions.

Choosing the company name is one of the most important strategic decisions in the life of a company. A SWOT analysis is used to analyze strategic decisions, particularly comparing with the competition. SWOT is an acronym for Strengths, Weaknesses, Opportunities and Threats.

Unless you do a SWOT analysis to examine your company strategy versus the competition, then you’re like the simple, trusting child walking through the dark woods and whistling to keep away the hobgoblins. Equally your company name analysis should check the SWOT implications.

Continue reading “Company Name Analysis using SWOT”

College students love to shop … online

This article is contributed by Samantha Gray

Although college students don’t have a lot of disposable income, they still love to shop. Items most purchased by twenty-something’s include food, clothing and shoes, textbooks, electronics and entertainment products.

Even though a college student’s buying power isn’t so great while in college, businesses are wise to do their best to please this consumer group from the outset. After all, a poor college student will eventually become an employed adult with a strong income stream. Continue reading “College students love to shop … online”

Google Type 3 Error – The Unnatural Link Algorithm

Type 1 and Type 2 Errors

Type 1 and Type 2 Errors may be something you vaguely remember from statistics courses but few people really know what the terms mean.  If you turn to Wikipedia hoping for some clarification on Type 1 and Type 2 Errors, then you are in for a disappointment.  It starts off with a clear warning:
This article may be too technical for most readers to understand.
Continue reading “Google Type 3 Error – The Unnatural Link Algorithm”