Guessing The Future – Provocation Sparks Creativity

light bulb comes on At the start of a new year, it is almost inevitable that you will try to guess how the future will evolve.  It is also well known that forecasting is dangerous and most often wrong.  How can you guess what surprises may be ahead of you?  Perhaps the best advice is to generate as many ideas as you can so that you maximize the chance that at least one of these ideas will be close to what develops. Continue reading “Guessing The Future – Provocation Sparks Creativity”

Help and Seeing from the Other Point of View

What is the most important advice you have ever had? For me, a short sentence I heard many years ago would qualify. Peter Drucker, perhaps the wisest management consultant ever, coined the phrase shown in the image to the right almost 50 years ago. Continue reading “Help and Seeing from the Other Point of View”

How Is Google Like Attila

Attila the Hun on horseback by George S Stuart How can a major US corporation with a mantra of ‘Do No Evil’ have anything in common with an ancient emperor who was feared by all and known as ‘The Scourge Of God’. Of course, details are sketchy on the real nature of Attila the Hun.  However perhaps there may be more in this comparison than meets the eye. Continue reading “How Is Google Like Attila”

Fight Negative Reviews on Yelp

This article is contributed by Steven Peters. Yelp is an online review site that allows customers to leave reviews about businesses they’ve visited. They can leave both a ranking out of five stars as well as a detailed review. There are no requirements that need to be met in order to write a review, and the site is free to use. Plus, users can write their reviews anonymously. Continue reading “Fight Negative Reviews on Yelp”

Three Simple Mistakes that Can Get Your Business Deleted from Facebook

This article is contributed by Travis Lee. If you don’t know how successful Facebook can be for business marketing, you probably don’t run a business. Millions of companies – from the most recognizable brands in the world to the smallest corner stores in the smallest communities – have flocked to Facebook in hopes of harnessing some of its magic. The direct line of communication that it creates between you and your customers and potential customers is invaluable. Continue reading “Three Simple Mistakes that Can Get Your Business Deleted from Facebook”

Combine Social and Traditional Media to Build Your Brand

This article is contributed by Jordan Mendys. Many businesses have always relied on traditional ad placement and referrals to get business. There is nothing wrong with that, because it worked, but it also has the potential of being very costly. With the advent of social media, however, there has been a surge in the use of these platforms for marketing purposes. Simply using social media can help get your name out there, and can make you successful, but if you really want to turn it up a notch, don’t rule out integrating your attempts with traditional media production. Continue reading “Combine Social and Traditional Media to Build Your Brand”

Direct Response or Branding Advertising – which works better

In the US, eMarketer reports that online advertisers are tending to invest more money and time in branding advertisements than those advertisers in the same industries in the UK. Why is it that US advertisers are investing more in branding campaigns and less in direct response marketing? Continue reading “Direct Response or Branding Advertising – which works better”

International Business Courses: An Investment Every Marketer Should Consider

This article is contributed by Melissa Miller. Anyone who has dabbled in marketing even a bit knows that the ultimate goal of the marketer is to help his or her respective company thrive and appeal to its target audience. By effectively presenting the organization’s specific goals, initiatives, services and products, the marketing department will hopefully maintain and expand the business’s reach. However, like it has with so many things, the digital revolution is changing the name of the game. Continue reading “International Business Courses: An Investment Every Marketer Should Consider”

4 Tips for Continuing your Education while Running a Business

This article is contributed by Maria Rainier. In today’s hyper-competitive world, staying on top of all the latest trends and developments in the world of business is an absolute must. Many entrepreneurs will run a business doing only what they know how to do, and, as such, they become stuck in outdated marketing and strategic methods. One way to counter being stuck in his type of rut is to continue your business education. Continue reading “4 Tips for Continuing your Education while Running a Business”

College students love to shop … online

This article is contributed by Samantha Gray

Although college students don’t have a lot of disposable income, they still love to shop. Items most purchased by twenty-something’s include food, clothing and shoes, textbooks, electronics and entertainment products.

Even though a college student’s buying power isn’t so great while in college, businesses are wise to do their best to please this consumer group from the outset. After all, a poor college student will eventually become an employed adult with a strong income stream. Continue reading “College students love to shop … online”

Personal Marketing via LinkedIn

This article is contributed by Carlo Pandian.

While many businesses, professionals and freelancers have a LinkedIn profile not all of them are using LinkedIn to its full potential.  It’s an often overlooked social media and marketing tool, so if your LinkedIn profile is nothing more than a glorified resume or CV it may be worth another look. Continue reading “Personal Marketing via LinkedIn”

Adaptive Strategic Leaders – Balancing Stability and Change

The speed of change in business is accelerating and the volume of data and information that comes to leaders of organizations is increasing exponentially.  It can be overwhelming but mindlessly following a fixed strategic direction may be heading for extinction.  That is why strategic leaders must be adaptive when circumstances demand this.  They must also continue to give strong leadership to their organizations. Continue reading “Adaptive Strategic Leaders – Balancing Stability and Change”

Timely Response

How quickly your company phone is answered or how quickly your company responds to an e-mail message it receives may not appear to be the most exciting of topics.  However it is one of the simplest ways of doing very much better than the competition.  That is because most companies do not handle these simple functions well. Continue reading “Timely Response”

Focus, Focus, Focus or Zig Zag

Focus, focus, focus is a phrase I have repeated often over the years to help business people and entrepreneurs define their business strategy.  Peter Drucker coined the phrase more than fifty years ago and I still think it makes a lot of sense.  The ZigZag Principle is put forward by Rick Christiansen as an approach to starting up and growing a business successfully.  It was the sharp contrast between these two concepts that intrigued me enough to read Rick’s book. Continue reading “Focus, Focus, Focus or Zig Zag”