While many business owners are accustomed to their companies manifesting signs of growth like a bigger bottom line and more industry influence, most organizations will periodically come to a standstill. Although these plateaus can be frustrating, it’s important to know that there are several techniques you can deploy to ensure that your company remains in a state of growth. Here are a few helpful tips that you can use to make it happen: Continue reading
If you are like me, you care about your online footprint and you are aware of how you as an individual are seen online and the ramifications this could have on your brand, your job, and even your personal relationships.
Poor PR online could cost you, lead to embarrassing situations, broken contracts and even legal consequences. In our industry, we see it every day. Continue reading
Marketing can be a real challenge, especially when you have so many other things going on. As a business owner, there is so much that you have to do on a daily basis. Of course, you know that marketing is on that to-do list but it takes a lot of effort and time to effectively implement a marketing plan.
A lot goes into making your plan work for your company and if you do not have the time, there are a few options that you can choose from to make sure you do not miss out on the benefits that marketing can deliver for you. Continue reading
This is an up-dated version of an article published by Strategis Canada in 1997 and no longer available on their website.
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You often hear that many small businesses fail because they did not have a business plan. Insufficient effort was put into some aspect of business planning – the product, the customer needs, the competition, the market niche size, etc. Continue reading
This article is contributed by Monique Craig.
Everyone who owns an e-commerce venture knows that generating and maintaining high traffic on a website is a hard, but extremely important task. There are many efficient techniques for driving new traffic to your store – here are the top ones that will help you to attract the right crowd and boost the conversion rates of your website. Continue reading
Your business needs to remain productive while dealing with personnel and external factors. This can be accomplished by being proactive. Businesses should gather proper documentation and set up an organizational system that is readily available. Proper documentation can assure the success of your company. Long-term goals can still be reached during challenging times.
The best way for big brands to communicate with their existing customers and with potential new customers is via social media. The dilemma for big brands is that social media are all about individuals connecting with other individuals.
The Royal Bank of Canada had the idea of connecting with people by asking them to express what they hoped to do someday. There are a number of social media they might have used. Let’s examine their possible choices and review how well they did in practice. Continue reading
courtesy of Ambro via freedigitalphotos.net
Perhaps you have been convinced to choose a coach by the article on 13 Reasons Why You Need A Business Coach Now
. If you are looking for a coach, you may already have an idea of the qualities your ideal coach should have. That might well include several of those listed below. You may well be surprised at some of the others in our list and they all deserve some serious thought.
Remember that the biggest cost to you in using a business coach is the time you will spend in working with your chosen coach and following up on their recommendations. That time could have been used directly in generating profits or perhaps in following some of your other life goals, like spending time with your family. For this reason above all else, it is important to make a wise choice. Continue reading
Courtesy of Drew Leavy via Flickr
Starting a business and growing it successfully is a major challenge. That is why the majority of new ventures fail.
Having a business coach can often be the difference between success and failure. Continue reading
Courtesy of David Castillo Dominici via freedigitalphotos.net
Many seniors either through necessity or by choice decide to take on a second career. For many the easiest one to tackle is to be an entrepreneur. Based on their skills and experience they can often develop a product or provide service that will stand out from the crowd. That is a core issue in deciding whether to commit to your dream. Continue reading
This article is contributed by Robin Peters.
We’re lucky we have certain rules in place otherwise a lot more people would die every year from work-related injuries. Maybe you won’t die when you’re at work but there is every chance you could get hurt, so let’s look at a few ways you can look after yourself properly from now on. Continue reading
This article is contributed by Evan Thomas.
If you are interested in business today, then there’s a good chance that that interest was initially ‘piqued’ by one of the many business ‘superstars’ that so often grace our headlines.
While business takes all sorts, there are undoubtedly some characters that have managed to rise above the rest and that have become heroes to many aspiring entrepreneurs and CEOs around the world. Continue reading
This article is contributed by Kevin Wright.
There’s always one man who comes along and changes the game. He’s the wildcard that turns fortunes around and makes history. Under his leadership even the sinking Titanic can be saved. We’re talking about people who came, who saw and who conquered. They were instrumental in saving major corporations from financial ruin. If it weren’t for them some of the biggest names in the world of business would have collapsed and turned to dust. When companies that had held a dominant position for years cried out for help, these men answered. Let’s take a look at some of them and how their endeavors saved the companies in question. Continue reading
This article is contributed by Debra Wright.
When hosting a corporate event, whether it’s a product launch, holiday party, or charity dinner, the primary goal of organisers is always to ensure that guests and clients enjoy their time and develop a positive perception towards the company. Special events, after all, are an important marketing strategy that allow a company to establish their position in the industry and form new partnerships with clients, which is why thorough planning is a must. Continue reading
If you needed any confirmation that e-commerce is growing rapidly then a Forbes article, Amazon Grows, and Spends
, provides proof. As is noted, Amazon.com Inc.’s business continues to grow rapidly as more users turn to the Web to do their shopping.
Competition is also growing rapidly and Wal-Mart Vs. Amazon is perhaps the World’s Biggest E-Commerce Battle
: Continue reading
This article is contributed by Annie Harrington.
Before the advent of digital printing on vinyl, custom banners were limited to clip art style graphics and blocky letters, but these days vinyl banners look incredible. From advertising a business, to announcing a city wide event, the uses of vinyl banners are only limited by your creativity. Whether you’re considering vinyl banners for your business, or looking for an inexpensive way to say “Happy Birthday” vinyl banners are a solution you should consider. Here’s a few of the pros of vinyl banners. Continue reading
This article is contributed by Amanda Carlson.
As the Internet develops, so does the related commercial aspect of life. Online shopping is a way that allows people to find and purchase exactly what they are looking for instead of settling for what is available locally. Although this provides a great deal of competition for shopping and a decreased cost in price, it could be doing more damage to our community than we may be realizing. Continue reading
At the start of a new year, it is almost inevitable that you will try to guess how the future will evolve. It is also well known that forecasting is dangerous and most often wrong. How can you guess what surprises may be ahead of you? Perhaps the best advice is to generate as many ideas as you can so that you maximize the chance that at least one of these ideas will be close to what develops. Continue reading
What is the most important advice you have ever had? For me, a short sentence I heard many years ago would qualify. Peter Drucker, perhaps the wisest management consultant ever, coined the phrase shown in the image to the right almost 50 years ago. Continue reading
How can a major US corporation with a mantra of ‘Do No Evil’ have anything in common with an ancient emperor who was feared by all and known as ‘The Scourge Of God’. Of course, details are sketchy on the real nature of Attila the Hun
. However perhaps there may be more in this comparison than meets the eye. Continue reading