The current best advice on getting your blog to be visible in search engines is to add high-quality content. You may find that situation a little daunting but Matt Cutts has now confirmed Google’s view on guest blogging.
In his video response, Matt encourages “high quality” posting and identifies a high quality guest post as content “coming from someone who writes really well and has something to say.” This advice has been widely circulated so that now we have a problem of ‘embarrass de richesse’, or in other words an embarrassing surplus of riches. In this post you will find a method of selecting the very best posts from the many guest author requests you may be receiving. Continue reading
You may have noticed that there are many more visible authors on the Internet. In many search results, Google shows a small picture of the author to the left of the small snippet that describes the content. It seems likely that Google is putting much more emphasis on the author of a given Web page in deciding whether this is likely to be a quality article that deserves a higher ranking.
Apparently the concept involves the notion of an Author Rank. This is likely to be the hot topic in search for 2013. Here we will describe what is involved in that concept and you will find at the very end of this post a really puzzling question that arises on this. Continue reading
At the start of a new year, it is almost inevitable that you will try to guess how the future will evolve. It is also well known that forecasting is dangerous and most often wrong. How can you guess what surprises may be ahead of you? Perhaps the best advice is to generate as many ideas as you can so that you maximize the chance that at least one of these ideas will be close to what develops. Continue reading
What is the most important advice you have ever had? For me, a short sentence I heard many years ago would qualify. Peter Drucker, perhaps the wisest management consultant ever, coined the phrase shown in the image to the right almost 50 years ago. Continue reading
As the BBC tells us, Ada Lovelace Day is a day on which women celebrate female scientists. Indeed we should all be celebrating them. Continue reading
… and of course the danger is even greater if that person can fire you. Continue reading
This is a guest post by Melissa Miller.
Anyone who has dabbled in marketing even a bit knows that the ultimate goal of the marketer is to help his or her respective company thrive and appeal to its target audience. By effectively presenting the organization’s specific goals, initiatives, services and products, the marketing department will hopefully maintain and expand the business’s reach. However, like it has with so many things, the digital revolution is changing the name of the game. Continue reading
This is a guest post by Maria Rainier.
In today’s hyper-competitive world, staying on top of all the latest trends and developments in the world of business is an absolute must. Many entrepreneurs will run a business doing only what they know how to do, and, as such, they become stuck in outdated marketing and strategic methods. One way to counter being stuck in his type of rut is to continue your business education. Continue reading
This is a guest post by Amelia Wood.
Today I’d like to offer some words of wisdom to those of you who find yourself struggling against the cynicism and defeatist mentality that dogs you on the job day in and day out. I’m talking about the readers out there suffering from fatigue brought on by hard economic times and seemingly insurmountable life obstacles. I’ve been there and I feel your pain. Continue reading
Write for you or that could be right for you. At the top of every SMM blog is a button that says Write For Us. Perhaps it would be better if it said Write For You.