Facebook, Twitter, Instagram, and Pinterest – these are social networks that thousands of businesses have already dominated. If you are the owner of a small business, it can be tricky to make a dent in these massive networks when you’re up against big, long-established corporations.
Take heart: remember that in the age of social media, you have equal footing with the biggest companies when it comes to reaching customers. What you need is unparalleled creativity and the right platform to leverage it.
SlideShare is a platform that encourages and showcases ingenuity so you can market your small business more effectively.
Here are 5 ways SlideShare can be utilized to boost your small business:
SlideShare Trick #1:
Gear Towards Search Engine Optimization (SEO).
Just because you are creating a slideshow doesn’t mean you should not aim for Search Engine Optimization. Your SlideShare presentation should be just as targeted towards SEO as your blog posts. Otherwise, your creative slide deck would not be found by your target audience.
Remember that the file name for your SlideShare presentation becomes the URL when you upload it. How would you like your target market to find you? What keywords or phrases are people likely to use when searching for your services? Do the search terms have a high rate for competition according to Google’s Keyword Tool?
Hint: Go for highly searched words or phrases with low competition.
SlideShare Trick #2:
Captivate Readers with the First Slide.
While it is important to create a presentation that is overall informative and pleasurable to read, your first slide should be as riveting as possible.
Remember that reeling in readers largely depends on how captivating the first slide is. If you are a visitor to your website, would you be interested enough to sit through the whole presentation based on the first couple of seconds of your SlideShare?
SlideShare Trick #3:
Visuals speak directly through a person’s psyche without the ramblings and ambiguity of words. This is what makes visuals more powerful than a string of sentences. People instantly feel an affiliation towards anything that sparks familiar emotions in them.
Make sure that you rouse the right emotions that will tilt the scale in your favor. Consider stirring up motivation, injecting positivity, kindling curiosity, and poking humor.
SlideShare Trick #4:
Don’t Forget to Add Calls to Action and Integrate Links.
Don’t get too caught up in the process of making your slideshow visually perfect that you forget to integrate your calls to action.
What do you want the viewers to do after watching your slides? Make sure that your calls to action are straightforward and clear. Don’t hesitate to ask viewers to download your slide. Insert the links to the pages or social profiles you want to market. At the end of the presentation, make sure that your viewers are not only entertained but also well-informed.
SlideShare Trick #5:
SlideShare is a brainchild of LinkedIn and the two are designed to seamlessly operate together. LinkedIn even offers upgraded SlideShare features at no additional cost.
If you have long videos, webinars, or tutorials, you can repurpose them into a SlideShare presentation to disseminate all throughout your networks.
Your small business can make it big if you know how to harness powerful tools such as SlideShare. Make sure to hire a highly skilled writer so that the content of your slides is well-presented. There is no reason to be dwarfed by rivals with the wide array of tools available at your disposal.
These 5 ways to use SlideShare for your small business are so easy and achievable, you can just work from home to start crafting your money-spinning presentation.
Author Bio: Catherine vanVonno, the author, is the President and Executive Director of 20Four7VA, a global Virtual Assistant (VA) Service Provider. She holds a doctorate degree in Applied Statistics, Research Design and Program Evaluation from Virginia Polytechnic Institute and State University and has over 10 years experience in facilitating evidence-based strategic planning, product development, brand management, legislative communications, and medical policy. She is married and has four children. You can reach her at firstname.lastname@example.org or via Twitter at https://twitter.com/20Four7VA