Making the Most of Social Media Marketing

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Social media is the marketing strategy of the digital age. Between all the various social media platforms and options, it’s easy to get caught up in the marketing possibilities and lose focus. Here are a few tips on how you can tighten up your social media marketing campaigns and get the most use out of them.

1. Focus on Great Content

Favoring style over substance may help to capture people’s attention right at first, but if you’re not consistently producing good social media content, you’ll never grow a loyal fanbase online. Find the things you think your customers may want or need to know about, and address those things on your blog or Facebook page. The more you create content that’s worth sharing, the more it will pay off in the end.

2. Get a Professional Opinion

Even if you’ve been handling your social media pages yourself for months now, it’s always good to reevaluate your success and how to improve it. Consider bringing in a social marketing firm like Zoho to analyze your methods. They may have some great tips on how to improve your approach. Running Zoho Campaigns and discussing the results afterward can help you gain insight into your current strategy’s weaknesses and strengths.

3. Maintain a Consistent Voice

A lot of businesses fall into this trap, especially when they have several different employees running their various social media pages. Your company should have a distinct persona and voice that remains the same on every post, whether it’s a 500-page blog post or a 135-character tweet. This personalizes your brand and makes people feel like they know you. As a result, they’re more likely to follow and share as they would a friend. Make sure anyone responsible for posting on your business’ behalf knows the voice of the brand and can emulate it.

4. Respond to Customers

It’s not all about what you have to say to your customers. They need to feel like their thoughts and complaints are being heard as well. Depending on the popularity of your business, it may not be feasible to respond personally to every tweet, Facebook post, or email, but the more you respond, the stronger the connection you can build between yourself and your fanbase. As companies get larger, this aspect of social media marketing often falls by the wayside. Maintain the personal touch to set your business above the rest.

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