This article is contributed by Debra Wright.
When hosting a corporate event, whether it’s a product launch, holiday party, or charity dinner, the primary goal of organisers is always to ensure that guests and clients enjoy their time and develop a positive perception towards the company. Special events, after all, are an important marketing strategy that allow a company to establish their position in the industry and form new partnerships with clients, which is why thorough planning is a must.
Nevertheless, hosting a successful event doesn’t just mean ensuring guests are having fun and enjoying themselves. There’s one more important aspect that organisers shouldn’t fail to consider: keeping guests safe.
Why Corporate Events Security is Important
In times like these where security challenges have grown tougher, businesses simply cannot afford to be complacent and loose with security. A lot of factors are at stake when an organisation takes security for granted, these not only include their reputation and integrity, but also valuable lives and property.
With an effective security plan in place, potential threats and breaches, such as party crashing, theft of valuables, stampeding crowds, and other illegal activities, can be immediately prevented and addressed. It’s also helpful should an unfortunate incident occur and lead to lawsuit, as the host can present proof that they have established security measures for the safety of the attendees.
How to Organise a Security Plan
It’s important to understand that there is no one-size-fits-all approach to security planning. Organisers should devise strategies and come up with a security plan that addresses the unique needs of the event and suit the occasion and setting.
Here are some tips on how to establish an effective security plan:
- Identify risks. The first thing that should be done to develop a sound security plan is to identify potential risks. This would depend, of course, on the kind of event that is being planned, venue, and the number of expected attendees. Events that have fewer guests and held in a smaller setting may be considered low-risk; while larger events held in open venues and attended by VIPs may pose increased security risks.
- Respond to potential threats. Once a risk assessment has been conducted, the next step is determining what should be done to prevent or combat each risk. Many security professionals recommend planning around the basic security components: deterrence, prevention and emergency action plans. Deterrence refers to factors that would discourage would-be attackers from causing disturbance. This would include security cameras, lights, and other state-of-the-art commercial security systems. Prevention, on the other hand, means the ability to intercept a security breach or disruption. Access and crowd control policies are vital elements to prevention. And finally an emergency action plan, which will ensure that extreme crises, such as bomb or fire threats, will be handled effectively.
- Select a corporate security services provider. Robust security strategies would be useless if qualified security staff are not able to implement them. A reputable corporate security services provider will be able to assist event organisers in ensuring that an appropriate level of security is in place to make sure that everything goes well as planned. In selecting a professional security company, be sure to evaluate a company’s experience in the industry, reputation, range of security services, and other appropriate qualifications and licences.
Remember, it’s not just about offering fun and entertainment that sets a company apart from competitors, it’s also how well one takes care of guests and clients that gives an organisation an edge over the others. So, plan well for a successful corporate event, and get more than one step ahead of security threats by bearing these in mind!
Author Bio: Debra Wright
is a creative online writer who supplies cyberspace with interesting and informative write-ups about her favourite topics including corporate security
. A wide reader and ardent web surfer, she believes she can do anything as long as she has an Internet connection. Follow Debra on twitter @debrawrites