The current best advice on getting your blog to be visible in search engines is to add high-quality content. You may find that situation a little daunting but Matt Cutts has now confirmed Google’s view on guest blogging.
In his video response, Matt encourages “high quality” posting and identifies a high quality guest post as content “coming from someone who writes really well and has something to say.” This advice has been widely circulated so that now we have a problem of ‘embarrass de richesse’, or in other words an embarrassing surplus of riches. In this post you will find a method of selecting the very best posts from the many guest author requests you may be receiving.
The Guest Blog Post Flood
Most blog owners of any standing are probably finding a large number of e-mail requests for guest posts from budding authors. As an example, Neil Patel in his advice to such authors on How to Get Your Guest Post Published gives the following data.
Since January 1st I’ve received 931 requests for guest post submissions on quicksprout.com. And out of the 931 requests, do you know how many I’ve accepted? Zero!
That clearly represents a formidable challenge for any guest author, but it also represents a somewhat depressing task for the owner of the blog. How can you be sure that if there are some good quality posts that you will find the number you require among this haystack. This is where the perfect marriage approach, or at least a modified version of it, can be helpful.
The Perfect Marriage Approach
If you missed the memo about the perfect marriage approach, an article in the Sunday Times in 2004 gave a full explanation. The headline read as follows: 32+27 adds up to the perfect marriage age.
Dennis Lindley, emeritus professor of statistics at University College London, put forward the theory that 32 is when men should tie the knot, while the right age for women is 27.
The theory supposes that a man has a certain window for courtship. During the window, for instance between 16 and 60 for men, a man will typically start a relationship with a woman, and at some point must decide whether to marry her or break it off and keep looking in the hope of finding a better mate. The danger, of course, is that nothing better comes along. Lindley developed a formula which gives the age at which you should switch away from searching for the dream wife and instead decide to make a commitment to the first suitable woman you meet thereafter.
A Simpler Explanation of the Perfect Marriage Approach
Dennis Lindley has been putting forward this approach for some time. In the nineteen sixties, he was Director of the Mathematical Statistics Department at Cambridge University and I was a member of that department as a graduate student. His explanation was a little simpler then (but clearly less newsworthy). His analysis is based on the use of Bayesian statistics, a field in which he is one of the acknowledged world leaders. For more information on this topic, you may find the book shown to the right, Making Decisions, is a useful primer.
As he described it then, if you decide that you could possibly date up to say 100 potential partners in order to find the best possible spouse, then the following was an optimal approach. You should date 36 potential partners without committing to any of them: in other words you play the field. You then continue to date further potential partners and tie the knot with the first one that is better than all the ones you have met up till that point. If you are extremely unlucky of course you may have to settle with whatever the 100th potential partner offers. On average this approach will ensure the best possible partner for you.
Modified Perfect Marriage Approach To Select The Very Best Guest Blog Posts
If you wish to limit the number of guest posts you publish on your blog while selecting the best then we can adapt that perfect marriage approach. Of course you never know what further high-quality blog posts may come within the next day or two, so how can you decide which guest posts you will actually publish and when you can finalize your decision.
You will of course reject any blog posts that are not of high enough quality. Suppose other authors offer you adequate quality guest blog posts and these come in at a faster rate than you might wish to publish blog posts. You must therefore reject some of these adequate quality guest blog posts. The suggested approach has the following steps:
- Establish a buffer of 3 adequate quality guest blog posts.
- If another adequate quality blog post arrives, then compare it with the three you have already and reject whichever one is the lowest quality of these four draft blog posts.
- When it comes time to publish a blog post, then you publish the oldest one in your buffer. This leaves you with only two adequate quality blog posts in your buffer.
- When another adequate blog post comes in, add it to your buffer to maintain the three blog posts reserve. You then keep repeating this cycle.
As with the perfect marriage approach to getting a partner, this process will ensure you are publishing the best possible quality guest blog posts that you receive.
It does mean that you delay informing your guest post authors of your decision until you either reject or publish their contribution. This might seem unfair, but if you have more blog posts than you can publish then publishing the best quality guest posts should be your key goal, both for you and for your successful authors.