2 thoughts on “Behavioral Targeting To Connect With Better Leads”

  1. I think that we are just beginning to understand what this technology can de. Right now most people only consider the approach to marketing, yet it is so much more. I believe this is much like special material (like teflon) being developed for the space program, but then excelling is somthing trivial like frying pans.

  2. Behavioural targeting is something that has been historically under appreciated and not used to it’s full potential. Of course in Display advertising it can work well for retail understanding when and where to target users, however as you pointed out it also has other purposes such as using it for blogs to target specific interest related articles.

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