This article is contributed by Travis Lee.
If you don’t know how successful Facebook can be for business marketing, you probably don’t run a business. Millions of companies – from the most recognizable brands in the world to the smallest corner stores in the smallest communities – have flocked to Facebook in hopes of harnessing some of its magic. The direct line of communication that it creates between you and your customers and potential customers is invaluable.
Here is an example of a Facebook page, that for SMM Internet Marketing Consultants:
So how would you feel if one day you come to find that all your efforts have been completely deleted by Facebook? It’s actually a lot easier than you’d think it is. Here are three simple mistakes that are violations of Facebook’s Terms of Service. Avoid them at all costs!
Using a Profile Instead of a Page
It’s very simple: profiles are for people; pages are for businesses. You’d be surprised, though, how many businesses mistakenly create a profile for their Facebook marketing efforts. Sometimes a business owner might decide to convert their personal profile into a site for their business by simply changing their profile name into their company’s name. Other times new businesses create a Facebook profile for themselves from the start.
You actually do need a Facebook profile because that’s the only way you can create a page. Usually business owners create a page from their personal profile. The two, however, are separate. If you’re caught using a profile for your business, the profile will be deleted. Even if you do manage to avoid detection, you lack of social media knowledge will be glaringly obvious to any potential fans who see your “page,” and they’ll be less than impressed, to say the least.
Advertising on Your Cover Photo
The cover photo of your page seems like the most logical place to display advertising for your site. A large banner that’s prominently displayed at the top of the page would normally be prime ad space. On Facebook, however, it’s actually against the Terms of Service to use your cover photo for advertising purposes. There seems to be a blurred line between what’s acceptable and what’s not, because some of the largest brands use cover photos that seem uncannily like advertisements. It’s okay to display your logo, but don’t risk deletion by displaying your website address or details about your latest sale or promotion, for example.
Involving Likes or Shares in Your Contests
Whenever you decide to run a contest online, you need to be very careful that you’re complying with all state and federal laws and regulations regarding contests and sweepstakes. If you run your content on Facebook, you need to make sure you’re also playing by Facebook’s rules. It seems like an appropriate idea to involve likes and shares in your contest, but it’s actually a Terms of Service violation. Your contest cannot ask people to like or share or tag (or any other unique Facebook activity) in order to enter or win. You can suggest that your fans tell their friends, but you can’t require it.
Author Bio: This and many other educational articles helping web professionals understand the challenges of the web and how to promote business concepts online have been prepared for you by Travis Lee, thanks to SEOMap – the keyword strategy experts.