This article is contributed by Kay Winders
Infographics have become very popular in the last couple of years. They offer fun and interesting new ways to present useful information for your readers, and they can help you to grow your site in a number of ways. Whether you design your own infographics (or pay someone else to design them) or you just share infographics that others have created, infographics are a powerful tool to use on your site.
Here are just a few of the ways that infographics can help you grow your site:
Provide Compelling Visuals
You only have a few seconds to pull your visitors into your site and convince them to stick around and learn more about your company and your content. Providing compelling visuals such as photos and graphics is a great way to draw readers into your site and to highlight certain information.
Infographics allow you to provide the visuals your site needs while also presenting information in a new and interesting way.
When designed properly, infographics add a level of professionalism to your site. The right infographics can help you build authority for your site by showing off your design skill and adding to your credibility.
Even if you don’t design the infographics yourself, they can still help you build authority by highlighting your expertise in your field. Content curation is almost as important as content creation for your site.
Infographics can help drive a lot of traffic to your site. Other sites and bloggers will readily link to a quality infographic, helping you get backlinks and more traffic.
Take advantage of this opportunity by branding your infographic with your site name or URL so readers will know the source, even if it is shared without the proper link. Include a sharing button or code to link back to your site to make it easier for others to share your infographic and properly credit you.
Encourage Social Sharing
In addition to being shared on other sites and blogs, infographics are often shared on social networks such as Facebook, Twitter, and Pinterest. Infographics are especially popular on Pinterest, where sharing can often go viral, getting you tons of exposure for your site. Pinterest shares also include the link back to your site, helping you to get more traffic to your site.
Again, be sure to brand your infographic so that if it is shared without the proper link, you will still promote awareness of your brand and get traffic back to your site.
Infographics are a great way to enhance the user experience on your site and to promote awareness of your brand and drive traffic to your site. Design a quality infographic yourself or hire a designer to do it for you. You’ll encourage more linking back to your site and greater social sharing, helping you get more readers to make your site a success.
Do you use infographics on your site? Share your tips for success in the comments!
Kay Winders is presently the resident writer for badcreditloans.org
, where she researches the best way for people to pay off their debts without damaging their credit. In her spare time, she enjoys freelance writing, the beach and gardening.
Photo credit: GDS Infographics
via photo pin cc