This article is by a guest contributor.
South Korea, France, the United Kingdom, Canada and the United States are leading the world in Internet usage. Experts expect Internet marketing to be a huge priority in these countries and are watching these top five countries to determine the new trends in Internet marketing and online business.
The vast majority of Internet traffic will be related to local search, eCommerce, social networking and social purchasing. Mobile Internet is expected to be the driving force in the increasing demand for Internet usage. This increased usage represents a huge opportunity for business people with online stores.
World Data Usage Growth
These five top countries are expected to show more than 30 gigabytes of data usage per person by 2015. In 2010, the only country that used 30 gigabytes or more per person was South Korea. By 2015, this country’s Internet usage is expected to be off the charts. France is the country’s closest competitor in terms of Internet usage. This country, in 2010, showed only just over 10 gigabytes per person data usage.
The World Is On The Go
The world has evolved into a mobile society. A vast majority of the world’s population has a cell phone and is constantly using the cell phone for information, to make purchases or to communicate with other people. Given that our eyes are glued to our smartphones several hours per day, companies have tried to capitalize on this common behavior. Mobile advertising is playing a huge role in the development of new Internet marketing campaigns.
Many business owners are advertising using a variety of mobile applications including mobile emails, mobile videos and via text messages. Marketers around the globe are using mobile websites or mobile apps to deliver marketing messages to the masses. Text message marketing is also being perfected. If the goal of the marketing message is to get the purchaser to make an immediate purchase, there are numerous strategies marketers can use to encourage sales and increase customer loyalty.
Local Search To Find What You Need
Mobile Internet marketing links very naturally with local search marketing, which can be highly effective. Studies have shown that 71 percent of users search for the supplier’s website or on the Internet for more information after viewing a mobile advertisement. Fifty-three percent of people purchase products or services as a result of a mobile search. In general, 90 percent of all mobile searches result in some sort of follow-up action on the Internet.
Local search marketing targets both mobile and traditional searches. Studies have shown that there are four billion local searches on Google. Of the local searches conducted, 61 percent resulted in a purchase. For this reason, mobile is a good place to launch a marketing campaign which will likely produce a significant return on investment. In fact, 55 percent of consumers use their mobile device to buy a product or service. This is a significant number of people and there are also numerous opportunities to market other products by cross-selling or up-selling.
Geographical Barriers to World-wide Business Are Disappearing
Internet marketing can now target consumers worldwide. There are many companies that will serve consumers regardless of where they are located. At the same time, every region is also focused on local search to help consumers find those businesses which operate in their local area. Such services are beneficial both to travelers passing through and to residents of the area. Local search can facilitate global transactions. Many business owners work on both local search and on other marketing activities such as pay-per-click advertising which can appeal to customers around the globe.
Courtesy of Vermin Inc. via Flickr