Marketing can be a real challenge, especially when you have so many other things going on. As a business owner, there is so much that you have to do on a daily basis. Of course, you know that marketing is on that to-do list but it takes a lot of effort and time to effectively implement a marketing plan. A lot goes into making your plan work for your company and if you do not have the time, there are a few options that you can choose from to make sure you do not miss out on the benefits that marketing can deliver for you. Continue reading
When you think of call centers, you may think of gigantic floors packed with cubicles, all with employees assisting clients and answering questions for a large company. However, this is not always the case. Some call centers specialize in diversity and answer calls for a wide variety of clients. This service can assist a small business owner who needs help in several ways. Continue reading
This is an up-dated version of an article published by Strategis Canada in 1997 and no longer available on their website.
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You often hear that many small businesses fail because they did not have a business plan. Insufficient effort was put into some aspect of business planning – the product, the customer needs, the competition, the market niche size, etc. Continue reading
This article is contributed by Monique Craig.
Everyone who owns an e-commerce venture knows that generating and maintaining high traffic on a website is a hard, but extremely important task. There are many efficient techniques for driving new traffic to your store – here are the top ones that will help you to attract the right crowd and boost the conversion rates of your website. Continue reading
This is an updated version of an article, which originally appeared in 2002. Most of the original thinking and the quoted resources are still very relevant to this day.
Many people spend much time thinking about thinking. Search the Internet for the phrase “How to Think Better“. Google will give you nearly 174,000 links for this specific phrase. Continue reading
Your business needs to remain productive while dealing with personnel and external factors. This can be accomplished by being proactive. Businesses should gather proper documentation and set up an organizational system that is readily available. Proper documentation can assure the success of your company. Long-term goals can still be reached during challenging times.
The best way for big brands to communicate with their existing customers and with potential new customers is via social media. The dilemma for big brands is that social media are all about individuals connecting with other individuals.
The Royal Bank of Canada had the idea of connecting with people by asking them to express what they hoped to do someday. There are a number of social media they might have used. Let’s examine their possible choices and review how well they did in practice. Continue reading
Perhaps you have been convinced to choose a coach by the article on 13 Reasons Why You Need A Business Coach Now. If you are looking for a coach, you may already have an idea of the qualities your ideal coach should have. That might well include several of those listed below. You may well be surprised at some of the others in our list and they all deserve some serious thought.
Remember that the biggest cost to you in using a business coach is the time you will spend in working with your chosen coach and following up on their recommendations. That time could have been used directly in generating profits or perhaps in following some of your other life goals, like spending time with your family. For this reason above all else, it is important to make a wise choice. Continue reading
Starting a business and growing it successfully is a major challenge. That is why the majority of new ventures fail. Having a business coach can often be the difference between success and failure. Continue reading
The word Marketing has been used in a variety of ways over the past 50 years. The History of Marketing Infographic that you can access by clicking on the image to the right illustrates well the diversity of approaches that have been covered by that word. This infographic was created by Hubspot. Continue reading
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