If you have been following the course of world events, even in the most cursory and lackadaisical fashion, you are surely aware that a sea change has taken place in the way that human beings communicate with each other. You can’t help but notice that the Internet has become the primary means of communicating with people who live halfway across the world from each other. This mode of communication is instant, and practically without cost. At no other time in history would such an amazing trend be possible. Continue reading
Do you spend enough time on social media? Are you using that time in the best possible way to get the most out of social media?
Johnny Wanamaker is supposedly the first retailer to have said that half of his advertising budget was wasted, but he did not know which half. When it comes to social media, it could well be that 90% of your budget is wasted … but which 90%. Continue reading
The design of a business’s website can have a direct impact on its success. To compete in the digital market, a small business needs to have a website that is relevant and up-to-date which also incorporates the latest developments in web design. To start assessing what you need to do to your website to get it up to speed with your competition, read these five blog posts for guidance. Continue reading
Social media has the power to bring people together, and it also has the power for businesses to keep in touch with customers to a degree never seen before. Sites like Facebook, Twitter, and more provide consultants and individuals the ability to share relevant information by providing links to informative articles. Continue reading
I am most pleased to confirm that the Android upgrade labelled Lollipop is now available in Canada as you can see from the image to the right. The upgrade went surprisingly smoothly and seems to operate without any glitches so far.
This upgrade is as seen on my Telus Samsung Galaxy Note 4 and as you will see is version 5.0.1. It uses material design concepts and is very pleasing to the eye.
Most people probably look for a smart phone that is not too bulky and does the job for them. Provided it helps them stay in touch with the world and allows them to check on topics of interest, then that is all they demand. For such people the Samsung Galaxy Note 4 represents serious overkill. If you are willing to see that mobile device as your way of working when on the move, then the Samsung Galaxy Note 4 is certainly for you. Continue reading
Marketing can be a real challenge, especially when you have so many other things going on. As a business owner, there is so much that you have to do on a daily basis. Of course, you know that marketing is on that to-do list but it takes a lot of effort and time to effectively implement a marketing plan. A lot goes into making your plan work for your company and if you do not have the time, there are a few options that you can choose from to make sure you do not miss out on the benefits that marketing can deliver for you. Continue reading
When you think of call centers, you may think of gigantic floors packed with cubicles, all with employees assisting clients and answering questions for a large company. However, this is not always the case. Some call centers specialize in diversity and answer calls for a wide variety of clients. This service can assist a small business owner who needs help in several ways. Continue reading
This is an up-dated version of an article published by Strategis Canada in 1997 and no longer available on their website.
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You often hear that many small businesses fail because they did not have a business plan. Insufficient effort was put into some aspect of business planning – the product, the customer needs, the competition, the market niche size, etc. Continue reading
This article is contributed by Monique Craig.
Everyone who owns an e-commerce venture knows that generating and maintaining high traffic on a website is a hard, but extremely important task. There are many efficient techniques for driving new traffic to your store – here are the top ones that will help you to attract the right crowd and boost the conversion rates of your website. Continue reading
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