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The Website Ten Commandments
- for increased selling effectiveness

Saleability [S] + Search Engine Visibility [V]
+ Usability [U] + Credibility [C]

A Selling Reinforcement Plan will detail exactly where your website can be improved. See Newsletter 33 - "Ten Problems That Will Destroy Your Website's Selling Effectiveness" for more details.

The majority of modern websites are weak in selling effectiveness. Break any one of these Ten Commandments and you join that crowd. Why not go for a perfect 10 and give yourself a chance?

  • [S] 1. Design for your target market niche

  • [S] 2. Trumpet your USP (Unique Selling Proposition)

  • [S] 3. Let your satisfied customers talk

  • [V] 4. Don't use FRAMES

  • [V] 5. Don't rely only on Flash and Images

  • [V] 6. Titles must feature keywords

  • [U] 7. Make it easy to get around the website

  • [U] 8. All Visitors must see the website, whatever their browser

  • [C] 9. Don't be Faceless and Anonymous

  • [C] 10. Absolutely no Typos

Ask your web designer to confirm that your website is a perfect 10. 10 doesn't guarantee success, but score less and you certainly will be the loser.

A good first step is a Website Selling Reinforcement Plan. SMM's strengths, experience, creativity and practical common sense can complement and expand those of your company. So write us a Message today on what you're looking for without obligation.

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If you did score that perfect 10, then you can further leverage your website's selling effectiveness by measuring results and building on success. The Website 12-Step High Performance Tune-up sets out what needs to be done.


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